NEWS Rubena Czechs into the UK
UK CYCLE RETAILERS: IN NUMBERS
Halfords – 462 (inc Republic of Ireland) Evans Cycles – 46
Cycle Surgery – 27 (including newly announced stores)
Cycle King – 24 Cycles UK – 16 Leisure Lakes – seven
Fresh distribution deal sees brand ramp up presence on these shores
CZECH REPUBLIC tyre and tube brand Rubena is coming to the UK through a new distribution deal with Bike Tyrestore. The distributor is best known for
supplying the motorcycle trade and through the Rubena deal will be looking to forge closer links to the cycle sector and bicycle retailers in particular. Rubena produces tyres for all types of
bicycle, from commuter to MTB, all made in Europe, where the firm enjoys
Evans’ Hart commented: “The other area
of focus for us in 2012 is our multichannel offering – more products and more services online. We launched a mobile site in December and plan to integrate this closely with our online offering in-store for the coming year. “We are also focusing on service and customer satisfaction across the business, whichever channel a customer comes into contact with us,” Hart added.
New look for changing ACT
THE ASSOCIATION of Cycle Traders (ACT) is rebranding following a broadening of its business. Launched at the London Bike Show
and Core Bike trade event in January, the new branding has come about following a widening of the ACT’s membership and business. The organisation said that it remains
IBD-focused, but its membership now includes consumer-facing and supply businesses. Through its relationship with The Experts, it is increasingly engaging with consumer promotion, driving custom to its member base. “ACT is now a different business and
accordingly warrants a new identity,” director Jonathan Harrison told BikeBiz. “An identity that better reflects its width of interests and wider engagement with cyclists and potential cyclists throughout the UK.”
The new branding, which was tested during Q4 and selected by the ACT
“ACT is now a different business and
accordingly warrants a new identity that better reflects its width of interests.”
board, reflects the different business types, consumer age groups and genders that ACT is encouraging into cycling and the IBD. A new mini website can be found at
www.theact.org.uk Harrison commented: “The ACT
operates with ActSmart to develop its business support activities and the new logo was developed to clearly differentiate the two entities whilst recognising the on-going partnership. “ActSmart is a small business support
organisation dedicated to the development of speciality retailing, which actively works with Government business agencies and was an active participant in the Mary Portas High Street Review. “ActSmart has plans to progress into its fifth and sixth partner markets during 2012 and retains its branding and commitment to the specialist retail community,” Harrison added.
www.theact.org.uk
significant market share, BikeBiz is told. The brand is keen to replicate success on the continent in the UK and Ireland. “This is a major development for us,” explained Bike Tyrestore UK sales manager Adam Rous. “We will use all our marketing and
distribution skills to launch Rubena into the UK market, and aim to match the tyre brand’s leading status in other European countries.”
Both Rubena and Bike Tyrestore
promise they will deliver that significant marketing backing to raise the profile of the brand’s broad range of multi- discipline tyres and tubes. Cycle retailers can get hold of the Rubena tyre and tube range via Bike Tyrestore via online ordering or freephone 0800 281 413. Accounts can be applied for at the website below.
www.worldofbiketyres.com
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