CORE BIKE 2012 REVIEW >>> UPGRADE
IF YOU missed the show, grab a brew, because Upgrade have plenty to keep tabs on, including a new brand addition that’ll settle your disc pad stock nightmares. Race Winning Design, or RWD, for short, are a Yorkshire developed and tested ‘friction specialist’ company with a strong background in motorsport. With a mountain biker in the
company, however, it was inevitable that this company would branch out. Upgrade took notice and has now exclusively nabbed the brand. Two styles of pad are available, organic or sintered, spanning a number of the main cycling manufacturers. Rory Hitchens of Upgrade told
BikeBiz: “They’re specialists in the field of braking and only that, you’ll not see them manufacture anything that doesn’t revolve around friction. Upgrade will have some great POS units holding 36 units, 18 of each type, which dealers can pick and choose to suit their business.” Reynolds drew crowds with the
Green Oil now offers a
custom labeling program with the purchase of a large tank
RZR wheels, now the flagship in the range. Big claims come with the new aero wheels, which for the 92mm deep version, is said to be the world’s ‘fastest production wheelset’ and for the 46mm deep, the world’s lightest production wheelset’. These claims are said to be backed by the A2 windtunnel in Daytona where many of the big manufacturer’s go to shave resistance off their gear. At £5,000 for a wheelset, the 46 is sub 900 grams and the 92, sub 1,500 grams. A demo programme is now
BUFF
GRADUALLY BRANCHING out from its core business, Buff has new fashion goods, eco- concious t-shirts and plenty of things made from discarded plastic bottles and plants. There’s a new logo in the pipeline too, marking the firm’s 15 years of trading. Now manufactured largely in Portugal,
Buff also showed off some new socks at Core Bike
34 BIKEBIZ FEBRUARY
Buff’s catalogue has grown significantly in recent years and this year will be no exception, with a continued focus on athlete’s clothing and a few new goods that wouldn’t look out of place on the catwalk. Of those fashion-friendly goods, the new Infinity Buff is a scarf-like garment that wraps around the neck twice and hangs stylishly off the wearer, while offering much the same protection of the neck as a traditional Buff. It’s weaved from Tencel eucalyptus fibre too, which is a bit different. Stock is due in February and three versions will be available selling at £23 for a plain design, £26 for a printed and £41 for a double-sided garment.
available to the 40 stockists around the country where consumers can be loaned the wheels ahead of a purchase. Other bullet points from the
Upgrade stand include Lezyne’s light range now offering a helmet mount, Tektro producing a mini version of its road levers for small hands, or kid’s bikes. Further to that, stock of X-fusion arrives in April, including a range of three height adjust seatposts, comprising the less common 27.2 measurement, on top of 30.9 and 31.6 measurements. DMR is also rumoured to be
producing a magnesium version of its £100 Vault pedal, complete with a titanium axle and a weight saving of around 70 grams. Look out for this brand’s efforts to touch base with its loyal following in 2012, likely through a series of pump track events. BikeBiz will have more details on this soon.
Sub-brand SueMe is raising its game too, with a project it calls ‘off set yourself’. Products falling under this banner will be supplied with a packet of seeds tying into the product’s fibre. So for the Beech underwear, expect to find three seeds in the
biodegradable packaging, so instead of binning this, you can just plant the box in the hope of growing your own tree. The t-shirt range is largely made up of soft, anti-bacterial bamboo fibre. Four designs are available at £22.50 a pop.
BIKEBIZ.COM
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