SECTOR GUIDE | HELMETS Protect your business…
…by protecting your customers, whether they are wobbly beginner cyclists, or hill bombers with a tendency to clip passing trees. Mark Sutton asks a variety of the industry’s distribution sources about the vast array of helmets they’ve got to offer their customers…
Madison Eurobike
CASCO HAS increased its commuter helmet range for 2012 following the success they have had in this area of the market with helmets such as the
E.Motion. Now included in Casco’s urban commute range are the
Urban-TC and TC Plus models, which are directly aimed at the urban commuter as an all year round fashionable lid. The new Fun-Generation helmets and the Activ-TC are also new and aimed as a sporty recreation/commuter helmet.
Alongside these new models the ever-popular
E.Motion has had an upgrade and comes in two versions – the Cruiser and AirControl – both in various colours. One thing that Casco has built into these helmets that will be of particular interest to the commuting customer is the new MyStyle feature. This is a two-fold system that allows customisation of the coloured bands running across the top of the helmets, which are also reflective. As well as this, Casco includes a rain cover that fits quickly and easily on the top of the helmet via the band customisation holes. 01332 774796
Zyro
ONE OF Abus’s many areas of expertise is helmets and 2012 sees the introduction of a ‘Pro’ version of its best-selling Tec-Tical headgear. The Tec-Tical Pro is extremely lightweight at only 245 grams, achieved through the multi-shell in-mold production process. The inside EPS is softer and lighter, whilst the outer EPS is tough to protect against impacts. Size adjustments are made via a half ring system and a combination of machine washable removable padding.
Soft touch straps are easy to adjust, even when wearing gloves, thanks to practical slider closure. Sizes for this £99 model span 54 to 58cm for small/medium and 58 to 62cm for
medium/large. For kids, Abus has a new bit of
protective gear dubbed the MountX, retailing for just £34.99. The MountX is a junior version of the HillBill. Following the same design principles, this is a performance kids/youth helmet benefiting from in-mold technology. Designed with 15 vents, including bug mesh, this helmet will keep the child cool and safe. Two sizes are available to get a perfect fit. 01845 521700
ALL TO be seen at this month’s iceBike*, Giro has a number of new helmets for road, commuter cycling and off road – all of which come in small, medium or large sizes. The first of these is the Reverb at £49.99. This in- mold helmet features a removable cap style visor, nine vents and a not too outrageous style that fits in with urban cycling. The second of the bunch, Giro’s Savant at £59.99,
carries the Roc Loc 5 fit system and a slim shape, complete with 25 streamlined vents. Again, thanks to an in-mold construction, the weight is kept low, while the EPS liner is both confortable and functional. Last of all, Giro’s Feature helmet, at £69.99, is an
evolution of the trail riding helmet. Offering a dropped back end, the unit offers slightly more coverage than your average helmet, with vents that radiate heat up and out.
0870 034 7226 Raleigh
With both own branded and Uvex helmets in its catalogue, Raleigh has plenty to offer the retailer. The Raleigh Extreme, costing £25.99, has evolved
further this year. The new fully in-mould construction model has 22 airflow vents and a multitude of other features, such as a detachable visor and soft touch webbing.
The all new I-Vo
from Uvex is a beginner- friendly, all- rounder with a retail price
of £39.99. Offering two shell sizes, bug net, 24 vents, an IAS fit system, stylish gloss finish and light weight, the I-Vo should appeal to a broad section of the cycling community. Also from Uvex is the XP
City offering extended coverage around the back of the head to protect this vulnerable area, whilst stylish design features and an easily adjusted fit, thanks to the height adjustable IAS-3D fit system, complete the package. Reflectors and the specifically designed City LED rear light (sold separately) offer additional visibility in city traffic. 0800 096 9060
Fisher Outdoor
MET HELMETS have had an overhaul for 2012 and there are key new items in the range. For mountain bikers the Terra is a
sporty looking trail riding helmet as worn by Enduro legend Jerome Clementz. The retail price is set at just £64.99 and it comes in five striking colours. The popular Veleno has
also had a redesign and now includes a soft touch finish, Micro Dial retention system and Kevlar straps for only £89.99. For the younger riders
the cool Gamer helmets have five more funky designs
alongside the best-selling Crackerjack. Both come with a LED rear light as standard for only £29.99. With great stockist deals and competitive margins available, dealers are encouraged to speak to their Fisher Outdoor representative about becoming a MET stockist. 01727 798345
64 BIKEBIZ FEBRUARY
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