EXHIBITOR PROFILE HILTI
Focus on total costs
Hilti is highlighting products and support services designed to help hirers achieve greater profitability and to offer new business opportunities.
Hilti has long been recognised by many hirers as one of their key brands. However, as well as developing power tools that address users’ needs in areas such as Health & Safety and increased productivity, the manufacturer continues to emphasise added-value benefits which, it believes, can help hirers maximise their own operational efficiency.
“In 2008, responsibility for the tool hire market was merged into Hilti’s Industrial & Government team, but we are now appointing more, dedicated Tool Hire Area Managers to ensure we are in closer contact with hirers, and that these customers get the support they need. We will have a total of eight Area Managers in post by the end of January, and that figure could eventually reach 14, covering the whole of the UK. This will enable us to communicate ideas and opportunities that will generate new business for hirers, and to establish genuine partnerships.”
Larger service centre
For several years, any tool collected for service and repair has been sent to Hilti’s dedicated Tool Service Centre in Rutherglen, south Glasgow, but February will see the official opening of a facility ten times larger in Uddingston, to the south east of the city. While the previous Centre had capacity to deal with 60,000 tools per annum, the new location increases that to 260,000, with dedicated areas for construction tools, diamond drilling, cordless tool batteries and other product categories. Significant investment has been made in specialised cleaning and testing equipment, as well as dust extraction facilities for optimal servicing conditions.
Jan Bo Petersen believes that laser measuring and alignment tools represent a considerable hire opportunity.
Trade Market Manager for Northern Europe, Jan Bo Petersen, who is based at Hilti Great Britain’s Manchester head office, says that “more than ever, hirers need to focus on the total cost of product ownership and on minimising the overheads associated with making equipment available to the user. For example, under our Lifetime Service support for tools purchased, Hilti will collect, repair, update as appropriate and return any product free of charge for up to two years, with a subsequent repair cost limit for the life of the tool. This eases the pressure on hirers’ workshop staff, especially with the current trend for many customers to hire equipment for shorter periods, but more frequently.”
Jan Bo took up his appointment last September and one of his first tasks has been to assess how well Hilti was meeting the needs of UK hire customers. As a result, he says, the company is expanding its operation to address this important market more comprehensively.
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“Although we quote a five-day turnaround, tools are collected, serviced and repaired on an average of just three,” said Jan Bo. “Again, this reduces the burden on hirers’ workshops. They don’t have to spend time sourcing parts or specialist tools, and this frees them for other servicing operations.”
The TE 700-AVR breaker will be included in Hilti’s Executive Hire Show line-up.
Wed 8 & Thurs 9 February 2012
KEEP UP EXHIBITOR STAND B60
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