EXHIBITOR PROFILE DRI-EAZ
Drier outlook
Dri-Eaz believes that its products for flood damage restoration and building drying represent an ideal niche market opportunity for many hire businesses.
Given the extreme weather conditions such as flash flooding that have frequently affected parts of the country in recent years, and with some scientists predicting that global climate change will make such occurrences even more likely, the supply of building dryers and other specialist equipment for restoration work could represent a good hire market.
Dri-Eaz UK has identified an opportunity to provide hirers with appropriate machines, and has sought to raise its profile in our industry over the last 18 months. Exhibiting at the Executive Hire Show last year proved particularly successful in achieving this, according to National Sales Manager, Paul Brown. “We booked our stand quite late but we were delighted by the response from visitors. It was better than any other event we exhibited at, and we are really excited about participating in the Show again in February.
“We sold machines off the stand, took orders and, since then, hirers have been coming back to us to buy more. The exhibition really helped us to establish ourselves within the hire industry, especially amongst smaller independents, and we are looking forward to meeting more of them this year.
“Dri-Eaz has considerable experience of doing business with flood damage restoration specialists, many of which are typically franchisees of larger organisations. In many cases these are small, family run operations and we believe this gives us an empathy with local independent hirers and their requirements. For example, our pricing structure enables discounts to be achieved on small order quantities.”
At this year’s Show, the company will be displaying a modified version of its BD1000 dehumidifier, a dual voltage machine with a maximum 48 litre/day output. Also on the stand will be the DrizAir 1200, available in 110 or 230V versions, which has a 55 litre/day capacity and automatic pump-out. Both units are made from tough
19
roto-moulded plastic and have integral water removal pumps with automatic condensate pump-out.
“Our machines are built to withstand the rigours of rough commercial usage,” said Paul Brown. “A lot of hirers have told us that they have been disappointed by the quality of equipment from some other suppliers, originally designed for domestic environments, but we want to highlight the robustness of our range.”
As a special promotion at the Show, Dri-Eaz will be offering hirers who buy a dehumidifier during their visit, a free compact air mover. “This is a way of saying thank you to those who have bought from us in the past, as well as giving others an opportunity to try the machines in their own fleets to see how they can increase their business. Typically, for each dehumidifier supplied for a drying project, two air movers should be used with them in order to maximise operational efficiency and to reduce the overall drying time, meaning that repairs and reconstruction can start sooner.
“We will also have new brochures, posters and literature on our stand, which explain the different kinds of equipment available and the recommended quantities for a given application. Hirers can pin the posters on their walls or at the hire desk as a reference for themselves, and to provide customers with information.
“Hirers can also benefit from training programmes that we run at our Newport Pagnell headquarters, explaining how the machines work and illustrating the potential revenue opportunities. Our service manager also demonstrates
the correct maintenance procedures for the equipment. This instruction is all provided free of
charge, and shows the support and backup that we offer. We want to build genuine partnerships with hirers, and we are really looking forward to making contact with more of them at the Show.”
• 01908 611211
www.dri-eaz.co.uk
Wed 8 & Thurs 9 February 2012
KEEP UP EXHIBITOR STAND B95
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80