[ Focus: Marketing ]
Why bother with
In the first of a series exploring marketing, Chris Ashworth looks at why it so relevant for electrical contractors in today’s market
f I’d wanted to be in marketing I wouldn’t have trained as an electrician.’ It’s an understandable sentiment, but these days everyone has to do a bit of marketing and sales. It is the way a market
marketing? ‘I
better than your competitors. All of these skills can help reduce business risk and improve profitability – important at any time, but particularly when there is talk of double dip recession, and when not only electricians but also other trades are looking at how they can take away your business. In this article and the rest of the series, I will introduce
some of the key marketing concepts and suggest how you can use them to make your business better.
driven economy works. But marketing is not about pressurising people to buy things. It’s about issues like customer satisfaction, identifying opportunities, understanding customer needs and, as a result, being
60 ECA Today November 2011
Work smart not hard One effect of the recession has been that everyone has to work harder to stand still. Chances are staff numbers have been reduced and you are now doing more than you used
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