Printed bags made easy with a little bit of magic!
The latest innovation from Dunstable- based TheMagicTouch should bag some new business!
Using their unique CPM coated transfer paper (available in A4 & A3) in conjunction with selected toner based colour printers and copiers, printed images can be transferred directly onto paper bags using a traditional heat press, normally used for T shirts and textiles. The process is quick, clean and very economical with full colour transfers costing as low as 15p each and production of over 200 bags per hour easily achieved.
Imagine the advantage of being able to
offer customers “what they want, when they want” with no minimum order level or restrictions as far as set-up or art work
Printing sector needs ʻrapid renewalʼ
The growth of digital media and the resulting decline in print runs, together with rising raw material costs and increased pressure from Asian competitors have put European printers in a tight spot, according to technical researchers, VT.
Their study on the current state of the industry and its future challenges shows that these companies need urgent actions in order to remain competitive. For a decade, the graphic and printing industry has been shaken by a considerable structural upheaval. The growth of digital media has upset the operating environment of the printing industry, driving businesses to merge and to cut capacity.
The global downturn that unfolded in 2008 hit European printers hard, and although the worst is over, the industry is not expected to recover its former volume. While digital media are chipping away the demand for traditional printed matter, raw material costs are also rising, and cost-effective Asian competitors are putting pressure on the market. VTT studied the present situation of the European printing industry and explored means for future survival by interviewing more than 30 representatives at 18 European enterprises in the field. The study shows that in order to survive, the European printing industry must either increase production efficiency and flexibility, increase the value of printed products or launch new applications and services. These are the ways in which the industry can survive in a situation where print runs are shrinking but the range of printed products is expanding. Production efficiency may mean that printing presses support a wider range of formats and products more flexibly than before.
| 8 | August 2011
costs are concerned. Take advantage of being able to produce bespoke samples and short runs in full colour. Perfect for a multitude of applications and events. The company also offers a host of transfer papers that also enable full colour imaging onto all types of textiles including cotton, jute, polyester as well as leather, metal, glass, ceramics and lots more. TheMagicTouch operate in more than 54 locations worldwide and have pioneered the digital image transfer business since 1989, manufacturing and marketing a comprehensive range of transfer papers for use with traditional colour laser printers and copiers. ■ For information call 01582 671444 or visit
www.themagictouch.co.uk
Website revamp for Evolve Branding
E
volve Branding has launched a new website with a completely new look. Visitors can see the full spectrum of garment print decorating services on offer along with hints and tips on the types of print available to suit different applications. The online catalogue showcases the wide range of clothing and accessories supplied, including leading brands such as Jerzees, Fruit of the Loom, Gildan, Hanes, Stedman, Lee Cooper, CAT, Stormtech and Nike; providing T shirts, polo shirts, hoodies, sweatshirts, cotton shirts, aprons, hats, workwear and accessories.
Among the new features is a different special offer every month for distributors which will range from money off offers on print and embroidery services, to low priced seasonal products, to featured new products.
MD, Harvey Jeal, comments: “Via the website we want people to sign up to our regular newsletter to be kept informed of the latest offers to keep on top of what is available to them and, to encourage them to do so, once they have signed up we will take £40 off the artwork charge on their next order placed with us.” As part of the ongoing development of the company, Evolve Branding is now a member of Sedex, the Supplier Ethical Data Exchange. Sedex provides us as a member company with a secure web- based platform for storing and sharing information on four key pillars: health and safety, labour standards, business integrity and the environment. This will support customers who need to evidence their commitment to corporate social
responsibility. Evolve Branding is also ISO 9001 accredited. “We have been heartened by the upturn in business lately, for which we are most grateful and take nothing for granted and to keep the momentum going – apart from these latest developments – we will be continuously looking at better ways to support our customers and to make dealing with Evolve Branding a very positive experience,” adds Harvey Jeal. ■ For more information call 01733 370652 or visit
www.evolvebranding.com
www.printwearandpromotion.co.uk
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