ASI chief addresses Sourcing City event S
ourcing City Marketplace have invited Timothy M. Andrews (right), president and chief executive officer of the Advertising Specialty Institute (ASI), as guest of honour at their Marketplace event on September 27th and 28th.
Andrews will speak during the Networking Evening and will also address invited guest distributors on the topic of ʻThe Key factors of the USA Distributor Marketʼ in the Seminar Theatre on day two.
ASI is the largest education, media and marketing organisation serving the $17.4 billion USA advertising specialty industry, offering technology, publishing, marketing and ASI e-commerce services to over 26,000 members in North America. ASI produces catalogues, directories, newsletters, magazines, websites, databases and cutting-edge interactive business tools. The ASI database includes nearly every product in the industry from more than 3,000 reputable ASI suppliers. In excess of 2.5 million promotional product searches are conducted in a typical month using ASIʼs database.
Andrews has nearly 30 yearsʼ experience in advertising, marketing, information services, publishing and media. He joined ASI as president in 2003 and since then has helped drive the success of its members by leveraging technological advancements, utilising video, radio, online social marketing and networking and virtual trade shows, and further implementing multiplatform web services. The industry itself has experienced strong
sales and
growth for five consecutive quarters. Alistair
Mylchreest, CEO of
Sourcing City, said: “We are delighted to have Tim join us, as we believe our guests will find his insight into the US market of great value to their own business.”
Sourcing City Marketplace will take place at FIVE in Farnborough, a new 3,000sqm event venue within the home of the Farnborough Air Show, with excellent transport links.
Sourcing City Marketplace is an
ʻinvitation onlyʼ event, where professional conversations will be held by appointment with invited distributors. To ensure it is possible for effective conversations to take place within every appointment made by guests, a set structure will be followed by all hosts.
Also, Conversation Pods will be restricted in numbers and invited guests will also be limited on both days.
This is being done so that everyone attending can get a real understanding and value from the information being presented. ■
www.sourcingcity.co.uk
Vivid teams up with Roland
Acknowledging the continued importance of finishing processes as a part of practical learning about wide- format production, Vivid Laminating Technologies has joined forces with The Roland Academy with the provision of two Easymount machines. These state-of-the-art hot and cold laminators are to be incorporated into Roland DGʼs industry accredited training courses held at Walsall College, and will enable users of digital print to develop additional finishing skills in display production and sign-making.
The two machines joining the existing fleet of Roland digital solutions at the Academy are from Vividʼs
comprehensive wide-format portfolio. The first of the duo is the Easymount EM-1400 cold mounting and laminating model which has a maximum film width of 1.4m, no warm-up time and a convenient reverse mechanism. The second unit, the Easymount EM- 1600H, is a single hot roller machine with a width of 1.6m that can mount and laminate simultaneously. Designed and manufactured by Vivid Laminating Technologies to ISO14001 standards, both feature large diameter rollers, solid heavy-duty construction and a magic eye safety feature. The systems installed at The Roland Academy are representative of the companyʼs broad range of laminators from pouch and document models through to machines designed for wide-format print and signs up to 20mm in thickness.
■
www.rolanddg.co.uk/academy Corporate clothing thatʼs not to be sniffed at! Corporate clothing supplier,
Incorporatewear has become the first in the sector to offer Odegon DeOdor Tags, an invention that cleverly neutralises smells by capturing odorous molecules in a nano-porous mesh.
Imagine a work shirt that can offer instant, effective and reliable odour control – built in.
What may seem like a far off whiff of an idea has become reality thanks to a new technology that Incorporatewear is looking at building into selected shirts and tops, from pilot shirts to blouses. The Odegon mesh can be applied either during manufacture or to a finished garment, typically under the arm of a shirt, and provides an inert, long lasting and environmentally friendly solution to body odour.
Outside of sport, workwear is perhaps the most likely type of clothing to need
| 14 | August 2011
extra protection, so Incorporatewear expects strong demand for the technology in the corporate clothing sector.
Brian Lamb, production director at Incorporatewear, said: “DeOdor Tags are a fantastic invention, and weʼre extremely pleased to be the first corporate clothing company to showcase this product.
“The use of technical fabrics is an important facet of corporate clothing, and we are already working with other technologies, such as Nano-Tex fabric that makes clothing stain resistant without changing how clothes feel.” The Coleshill-based company have approached clients to participate in trials of the DeOdor Tags and the response so far has been very positive. Odegon director Steve Rawlings comments: “Our new product launch had to be with the right partner, and Incorporatewear are renowned in the industry as being the UKʼs leading corporate wear supplier. Our unique DeOdorTag will help corporations maintain their excellent standards.” Odegon Technologies are a technical fabric innovation company based in the UK. ■ Visit
www.odegon.com
www.printwearandpromotion.co.uk
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