JUST HOODS
SUPPLIER PROFILE Just Hoods is powering on!
As the Sports and Leisurewear sectors of the Printwear industry continue to thrive in the generally tough economic climate of 2011, nothing is doing better than Hoodies, and nothing is doing better than Just Hoods by AWDis. It is the power brand in the trade displaying stellar sales growth even now on a month by month basis.
I
n just three and a half years Just Hoods has moved from one style in 30 colours to 13 styles in a total of 54 colour options. Added to that is the bi-colour Varsity collection which has now grown to 28 varieties making Just Hoods easily the broadest product offer in the industry. The bold decision to add Jogpants to Just Hoods 18 months ago was met with some amusement; how can you have Jogpants as part of Just Hoods? As a matter of convenience it has worked really well, no confusion for Just Hoodsʼ customers and all have the absolute knowledge that they are a perfect match in fabric, quality and colour to the more popular colours of the brand. The strength of the brand lies in several areas...
Where we came from
Design, value and marketing The products are designed by people who know and understand the market, its customer requirements and how to support and market and raise the profile of a brand to the point where customers ask for it by name.
They appreciate quality and value, exactly what our customers require and which Just Hoods exhibits in bucketfuls.
Customer is King
As a British-based brand we are very able to keep our ear close to the ground to research, develop and offer to the market exactly what our customers want. Customer feedback is King with every development since the original concept four years ago driven by what is highest on your wish list.
www.printwearandpromotion.co.uk
Completely reliable production
and supply We have absolute control of production; Just Hoods are made in our own vertical factory which guarantees consistent quality in knitting, dyeing, cutting and sewing. It means that the constantly fluid situation between demand and stock levels can be monitored daily to keep stock outs to a minimum.
Ethical Production The WRAP
accreditation jealously guarded by our factory in Pakistan has proved to be another strongpoint in our increasingly
humanitarian and eco conscious world. Production is monitored at all stages and feedback suggests that this logo counts for much. (WRAP = Worldwide Responsible Accredited Production, which is regulated and certificated by an international body).
The best distribution
Last but not least Just Hoods is stocked by three of the finest and strongest distributors in the land who have invested heavily in the brand with huge levels of stock to iron out seasonal fluctuations in demand. Working closely with these three companies has meant that every new colour or product launch has been superbly backed up with stock to cope with initial and estimated future demand.
Where we are right now As weʼve said, market leaders and
intending to stay that way with regular six monthly updates and the introduction of our new sibling brand, Just Cool by AWDis, an all polyester T and polo shirt collection, already on the way to becoming market leader in its own sector. This July the fastest growing Hoodie design, the Varsity had eight new additions to its colour range. It was quite tough to choose them from the thousands of possibilities but weʼre pretty sure youʼll find them useful. The two new styles launched in January 2011 have found their mark too, the standout JH004 Electric and the stylish JH005 Longline Girlie Hoodie are growing apace. The current range status, 13 great styles, 54 great colours, plus 28 bi-colour options. Nobody beats that!
Where to next? Well that would be telling but developments are well under way to ensure that Just Hoods stays at Number One; you will see some really exciting developments next January. In the meantime make sure you are ready for the peak Hoodie selling season this Autumn. We have the stock, we have the variety and we have the reputation.
Have your say
If you want to comment on the range or make any new suggestions for consideration email
info@justhoods.com
Hoodies are here to stay! ■ Just Hoods by AWDis available only
from PencarrieUKL 0800 252248 or 0800 220955; Prestige Leisure UK 0800 652 1234; Ralawise 08002 212 180; Ralawise Ireland1 800 599 599. Check out the latest collection at
www.justhoods.com
August 2011 | 45 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80