Introducing the technicolour dream tote... W
estford Mill has added nine new colours to the palette of its best-selling W101 Promo Shoulder Tote. Dubbed the ʻTechnicolor Dream Toteʼ, the W101 is now available in an unrivalled 25 corporate, fashion and natural colourways. The new colours for 2011 are: bottle green, caramel, chocolate, cornflower blue, cranberry, kiwi, olive green, sky blue and yellow.
“People are now familiar with the ʻBags For Lifeʼ concept –
itʼs no longer a novelty – so promotional customers are often having to work harder to differentiate their products and enthuse end-users: offering reusable bags in a wide range of colours is an obvious and effective solution,” Westford Millʼs Hannah Knaggs explains. Westford Mill is consistently broadening its colour offering across its entire collection, and now offers reusable bags in what is arguably the most extensive palette available to the imprint market.
CLASSIC PINK: One of the new colours in the W107 Promo Sling.
“Reusable bags have become a feature of daily life and in many cases are now viewed as modern fashion accessories: they are being used for much more than just shopping trips,” Hannah Knaggs continues. “This has prompted the demand for more fashion-oriented colours, in particular. The nine new W101 colours include ʻhot huesʼ from the high street that are totally on- trend and coordinate with current colour preferences in fashion apparel. Increasing the choice of available colours will ensure that the W101 remains the cost- effective ʻdo-it-allʼ bag for all applications.” Westford Mill has applied the
greener way to clean your screens with M&Rʼs Eco-Tex system
M
&Rʼs Eco-Tex automates and simplifies the entire screen- cleaning process, and it handles screens up to 132 x 97 cm (52” x 38”). In the process, Eco-Tex reduces environmental impact and lowers operating costs by recirculating screen- cleaning chemicals.
Users have the option of removing ink while leaving the emulsion intact, or of completely stripping ink, emulsion, and other residue from screens.
The entire procedure takes place in a single automatic cycle – and in a single
| 34 | August 2011
ECO-TEX: helps to lower operating costs.
chamber.
An electric conveyor sends dirty screens into the chamber and clean screens out. Eco-Tex is also modular. An additional chamber can be added to handle ink washing in one chamber and screen reclaiming in the other.
The two-chamber approach greatly increases production capacity. A single-chamber Eco-Tex can clean up to 100 screens per shift (based on two screens per cycle). A dual-chamber
version can nearly double that figure. In addition, a specially-designed stainless-steel chase holds up to 15 squeegee holders, flood bars, or spatulas, allowing Eco-Tex to automatically take care of this otherwise labour-intensive process. ■ For more information on M&R, Amscomatic and NuArc products, contact the agent for M&R in the UK and Eire, D Roper Ltd on 01562 829 009 or visit
www.daveroper.co.uk
www.printwearandpromotion.co.uk A simpler,
NEW COLOURS: Now the W101 offers more colour options.
same thinking to the budget-friendly W107 Promo Sling, adding new fashion colours, classic pink and orange. Likewise, the brand has boosted the fashion appeal of the W290 Vertical Messenger by introducing new colourways lime green/black and orange/black (plus royal/black). “There is still a core demand for reusable bags in natural colours. But we are definitely noticing a move towards more adventurous colourways, and we expect this to trend to continue in 2012. “By offering a wider range of colours weʼre helping
Westford Mill customers to make the most of the sales opportunities that exist now and in the future,” Hannah Knaggs explains. ■ To view any Westford Mill product in any or all of its available colourways, visit
www.westfordmill.com and click on the relevant product page. Visitors to the website can also view each product in 360° and, using the new ʻLogoʼ function, create virtual samples with just a couple of clicks of their mouse.
WESTFORD MILL
D ROPER
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