BTC activewear
SUPPLIER PROFILE
BTC activewear – simply the best
It’s clear why BTC activewear are the UK’s No 1 multi-brand clothing distributor – offering customers the very best the industry has to offer.
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stablished over 20 years ago, the company continues to evolve and grow, recently merging with the Falk & Ross Group – the largest garment distributor in Europe. With the highest level of choice, service, support and innovation, BTC activewear provide a fun, yet high level of customer support.
1. Massive stocks
Located at the heart of the countryʼs motorway network, BTC activewear has the biggest distribution centre in the industry. Massive storage capacity, means massive stocks – and with state of the art systems the company pride themselves on offering a 99.7% order accuracy rate! Stretching 12 metres high and with space for 10,000 pallets, thatʼs a stock holding worth £20m. This huge stock capability ensures that BTC are sure to have what you need, when you need it.
2. Big brands
BTC activewear were the first and still are the largest distributor of Fruit of the Loom, Gildan, Regatta, Dickies and Stormtech. With over 40 market leading brands on
offer, the company has expanded even further in 2011 by introducing several new, popular names to their collection. Westford Mill and Quadra now give BTC the biggest bag range in the industry, plus on fashion and leisure, Babybugz & Humbugz are new introductions. As ever, 2012 promises to bring new
exciting brands to the mix – so watch this space!
3. Simply SG
Exclusive to BTC is the SG range of core styles. Launched in 2010, the house brand offers garments for men, women and children including T shirts, polos, hoodies, sweats and fleeces in a variety of colours. The philosophy behind SG is about making life easier for customers in every way – from product choice, price, support and service. Each product has been designed with decoration in mind and BTC are confident the brand will continue to grow with some exciting new developments on the cards!
4 Online ordering
Since its launch in 2008, BTC activewearʼs On-Line-Ordering (OLO) system has become hugely popular. With a massive and rapid growth rate, an increased number of BTC customers now order online. OLO enables customers to check live stock levels of every style and build orders throughout the day – saving time and hassle.
The site also offers extended ordering hours. Order on-line up to 8pm and still take delivery by noon – thatʼs the best delivery service in the industry!
5. Stormtech outerwear
BTC are, and always have been, the largest distributor of Stormtech technical outerwear. Customers ordering online can access the entire Stormtech 2011 European collection as a special order, on a 4-day delivery (excluding weekends). For convenience, non-stocked items are highlighted in blue and the shopping basket will separate an order to show special order garments and stocked items – another reason why the OLO system is one of the best!
6. Award-winning customer support and local sales teams
BTC activewear are proud of their award- winning customer service team. BTCʼs personal touch means that each customer has their very own dedicated account manager. Plus, our seven Business
www.printwearandpromotion.co.uk
Development Managers regularly visit their customers to work with them and help grow their business.
This strong team, split across four regional offices, offers a friendly, helpful and knowledgeable service.
7. Innovative marketing support From web links, to personalised brochures – BTC provides all the tools to help and support customers. The company is always looking at new, innovative marketing developments. New for 2011 was the introduction of the matrix codes – a simple way to access current prices through a free, easy-to- download App on your smart phone. The app is a convenient way of allowing customers to check current stock levels and prices wherever and whenever they like! The mini workwear catalogue was also launched this year – A5 in size, this low cost mailer is packed with the complete workwear range.
Added to their literature offering is the Catalite – the No.1 selling end user catalogue. At a third of the size of the companyʼs trade catalogue, this lighter, greener, less expensive catalogue still features the complete 2011 collection. Available in a choice of four eye catching customer cover options that can be personalised, it is the perfect selling tool!
8. Remarkable roadshows The ʻpeasʼ are back with the 2011 PEA6 Roadshows! Following on from the enormous success of the 2010 shows, this year promises to be even bigger and better.
Now with seven market leading suppliers from the print, embroidery and apparel industry, the shows cover a variety of aspects from the garment and decoration industries and will give visitors the chance to view multiple products and techniques. The tour has also been expanded to cover 11 convenient locations throughout the UK and Ireland – kicking off in Dublin on September 13. For more details visit
www.pea6.co.uk Itʼs a wonderful world and an exciting time at BTC – with great choice, great value and great service from the industryʼs No.1 distributor.
■For more information call 0121 505 5177, email
midlands11@btcactivewear.co.uk or visit
www.btcactivewear.co.uk August 2011 | 49 |
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