impact on every business, and therefore on every project manager who works in those businesses. Doomsday scenarios, solutions to alternative energy hit the headlines and intrigue us. We often wonder if these prophecies and breakthroughs are real for business and the everyday consumer. Is it really worth the effort term viability? Ironically, this puzzling thought may inspire us to send a text message from a Chicago coffee shop’s wireless network to the iPad of a BFF in Seattle.
Doubt over practicality and worthiness subsides when sustainability is integrated into our living and business environments for economic reasons, just as seamlessly as the evolution of cell phones and the Internet. People who understand the economic imperative of sustainability are more inclined to integrate sustainable technologies and practices. Many people make the mistake in thinking that sustainability is purely an ethical obligation that will extend their project scope beyond acceptable levels. However, considering the of any effort tends to drive better use of scarce resources to achieve the project’s objectives. Adopting any new practices will and evolve, so that bringing in
economically viable sustainability practices becomes a seamless part of how you pursue projects.
Having spent one year marketing the Cheetah and PMPs, a collection of their top concerns
are among many emerging trends in the sustainability arena:
What Is Measured Is Controlled
Measurements against a corporate baseline or a global reporting standard will drive what is included in the execution of corporate projects. Calculating measurements, expected monetary value, or ROI isn’t new to the PM. However, applying these to sustainability efforts expectation. The Corporate Sustainability determining what to measure and report. It used to be voluntary, but has become a vital indicator for business improvement. What is measured is also noticed. Many executives are paying close attention to how well their company is positioned as a favorable brand working toward sustainability. For example, the project will
People who understand the economic imperative of sustainability are more inclined to integrate sustainable technologies and practices.
or political backlash for reporting individual or company carbon footprint. There are online tools to measure that. You can justify the feasibility for implementing Enterprise Carbon software on your project.
VOLUME 1, ISSUE 2 Cheetah Phast Magazine 21
CHEETAH POWER
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