news digest ♦ LEDs
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Global SVP appointed at LED & laser developer Soraa
The U.S. developer of gallium nitride based LEDs and laser diode products has added former Hewlett Packard Imaging and Printing SVP Neal Woods to its team.
Soraa has appointed former Neal Woods as Senior Vice President of Worldwide Operations.
“Neal brings a breadth of operations management experience that is necessary to guide our organisation as we commercialise and begin volume production of truly disruptive products,” said Eric Kim, Chief Executive Officer. “We are very excited that he has chosen to join our world- class team and is committed to helping us fulfil the potential of our solid state illumination products,” he later added.
Woods, will be based at Soraa’s Fremont, California. headquarters and have responsibility for all aspects of manufacturing, supply chain operations, quality functions, and worldwide operations planning.
Woods has served as Senior Vice President of Operations for Hewlett-Packard’s Imaging & Printing Group since 2008. While at HP, Woods had ownership for IPG’s entire supply chain with $30 billion in annual revenue. He was previously the VP of Global Manufacturing Operations for Cisco Systems.
Aixtron a bull in China
Demand for gallium nitride LEDs in China has soared, prompting Aixtron to form a new subsidiary in Shanghai which should help accommodate requirements.
Supplier of MOCVD equipment for LED production, Aixtron, is opening a wholly owned Chinese subsidiary Aixtron China Ltd. as the next step
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towards the company’s plans for further expansion in China.
The new entity replaces the representative office and operates out of expanded facilities in Shanghai. This move is intended to support Aixtron’s growing base of Chinese customers and makes it easier to grow by opening other facilities throughout China in the near future.
“This is the next logical step in terms of our increasing commitment to support China’s aggressive plans to become one of the world’s leading countries in LED production. This also reflects the strong growth in Aixtron’s MOCVD installed base and our increasingly competitive edge in this exciting market”, says Christian Geng, Aixtron Vice President Greater China. “It allows us to further enhance our Customer Support, which will result in reducing operating costs for our customers through streamlined processes and a broader range of services.”
Going forward, this significant investment will make it possible to supply customers with spare parts and service support even faster and more efficiently on a local basis. Aixtron intends to continue expanding with further investments in China later this year.
“We are deeply impressed by China’s commitment to introduce efficient lighting with LEDs and taking a leading role”, says Bernd Schulte, Aixtron’s Executive Vice President and Chief Operating Officer. “We are fully supportive of our increasing customer base and the government agencies involved.”
Aixtron’s recent growth in China has meant that the number of employees in Aixtron’s Chinese operation has tripled in the last two years and will continue to grow throughout the year. “We set high standards for our staff – it is not without good reason that Aixtron’s service teams are considered to be the most experienced in this field”, comments Geng.
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