leader


Budget boom


FROM air travel to gyms, pared down services at a reduced cost is a common feature of the leisure sector. No more so than in the hotel market, where Travelodge has announced plans to convert pubs, office buildings and even snooker halls into 100 small 20-40 bedroom hotels across the country.


Hepworth Wakefield


With more than 1,600sq m of gallery spaces, The Hepworth Wakefield is the largest purpose-built exhibition space outside London. Designed by David Chipperfield Architects, the two storey gallery is formed from a conglomeration of 10 trapezoidal blocks, with water on two sides and visibility from all directions.


(See page 8)


The strategy will allow the low-cost hotelier to develop the brand in locations where larger sites are not available, or where it may not get planning consent for large hotels.


The move follows research commissioned by Travelodge earlier this year, which showed the budget sector to be the most dynamic segment of the UK hotel industry. According to the study, the low-cost hotel market has grown by 35 per cent during the recession and the report’s authors expect to see a UK budget hotel being built, opened or converted every five days over the next two decades.


Editor Vicky Kiernander


Group sales manager Julian Walter


Sales executive Chris Thomas


Production Gina Mitchell


Design Sandra Cid


Accounts Kim Filby


Publisher Toby Filby


Boxbuild is a new entrant to the budget hotel sector and in this issue we talk to the company about its first pre-assembled modular hotel in Birmingham and its plans to take advantage of increasing consumer demand for low-cost, no-frills hotel services.


Publishers Stable Publishing Limited SBC House, Restmor Way, Wallington, Surrey SM6 7AH, England. T. 020 8288 1080 F. 020 8288 1099 E. sales@buildingforleisure.co.uk www.bflmagazine.co.uk


Vicky Kiernander Editor vicky@buildingforleisure.co.uk


THE OFFICIAL JOURNAL OF THE ASSOCIATION OF PLAY INDUSTRIES


The publishers do not necessarily agree with views expressed by contributors and cannot accept responsibility for claims made by manufacturers and authors, nor do they accept any responsibility for any errors in the subject matter of this publication.


bflmagazine.co.uk 3


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