ITCA Review


ITCA Dubai 2010


ITCA’s fifth annual Middle East Networking and Trade Show Forum was again held in Dubai and generously sponsored by Emirates.


ITCA Dubai 2010 was held at the end of October and the new format of the ITCA trade show and networking forum was put into practice for the first time. In other words, the trade show was the focal point of all activity and there was no conference. This year the ITCA trade show was joined by two other events, Sweets and Snacks and the Speciality Food Festival , and there were some obvious synergies to be enjoyed by exhibitors and visitors from all three events.


At the event this year were 874 visitors from 48 countries. Emirates, as the main sponsor and official carrier, once again provided exhibitors and visitors with a cocktail party of great taste held in a wonderful location 33 floors up in the World Trade Centre building. Robin Padgett, vice president service delivery - aircraft catering of Emirates welcomed ITCA president Stephen White and the delegates and exhibitors from the ITCA show and said how pleased he was, once again, to be involved with this unique event in the region. Stephen White replied thanking Emirates for their generous sponsorship and wishing everyone a successful time in Dubai.


The exhibition had many attractions on show


including new exhibitors to the event. One exhibitor, when asked for his opinion of the show, replied that he was happy with the business done by the first lunchtime and was definitely planning to come again next year. The gala dinner held on AlQasr beach at


Madinat was attended by over 100 delegates. The event sponsored by PAX international also saw


34 www.onboardhospitality.com


The trade show and networking events gave delegates and exhibitors every opportunity to catch up on news and views in the industry.


Rick Lundstrom announcing the winners he PAX readership awards and included a special award for LSG Sky Chefs collected by the company’s vp Erdmann Rauer. Said Stephen White, ITCA president: “We are


currently putting together the details for the Middle East show for 2011 and once we have finalised arrangements we will be publishing the dates for your diary”.


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