Industry Update


TURKISH AIRLINES LUFTHANSA


PRIVATE FLIGHT GLOBAL


Turkish addition


Turkish Airlines’ new Premium Economy Comfort Class will be in addition to its existing Economy, Business and First offerings. The new class offers internet access and live television on an individual screen stowed in the arm, while passengers can also plug in their own USB devices or iPods. Seats have a 116cm pitch and are 49cm wide. The new class was launched on routes from Istanbul to Beijing, Sao Paulo and Toronto. This will be extended onto a further three routes to Shanghai, Guangzhou and Los Angeles, and from the second half of 2011 to New York, Tokyo and Hong Kong. The new class is part of a rebranding exercise, in which Priestmangoode of London has redesigned all interiors, to be installed in all 105 new aircraft on order and retro-fitted across existing aircraft. Turkish Airlines has also updated its Economy product with new seats in nine different colours. www.turkishairlines.com


Broadband for all


Lufthansa is to offer customers broadband internet access on intercontinental routes. The service, initially to be provided on selected North Atlantic routes, will be available on nearly the entire Lufthansa intercontinental network by the end of 2011. The service was developed in conjunction with Panasonic Avionics Corporation and Deutsche Telekom, and gives passengers with a WLAN- enabled laptop or smartphone unlimited online access. Thanks to the high bandwidth emails, including those with large file attachments, can be sent and received without time delay. Business travellers can also access their company’s Virtual Private Network (VPN). In spring 2011, inflight data communication should also be possible using the GSM and GPRS mobile phone standards. In addition to the wireless internet service, passengers will then be able to use their mobile phones to send and receive SMS text messages and transfer data with devices such as the iPhone or BlackBerry. www.lufthansa.com


Secure online ordering


The last quarter of 2010 saw Private Flight Global extend its network to include an additional 65 catering partners in Europe, the Middle East, Asia, Africa and the United States. The company’s system enables clients to place orders instantly from virtually anywhere via a secure online platform. Catering orders can then be modified as necessary from mobile devices such as i-Phone or the i-Pad. Within the system, personnel can select and combine standard or commonly requested items to expedite the order process as well as create and save favourite menus for repeat order placements. Most menus are fully priced with accurate quantity descriptions so that flight attendants can more easily manage costs and reduce wastage. The service provides fulfilment tracking of each


order as they progress, with built-in notifications alerting Private Flight to any schedule delays or other issues. Private Flight also enables access to premium cuisine, with professional support and advice in sourcing, auditing and managing food and beverage providers for VIP and business aviation operators. www.private-flight.com


Turkish Airlines features a new cabin class out of Istanbul


Lufthansa offers broadband on intercontinental routes


Catering orders made easy by Private Flight Global


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www.onboardhospitality.com


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