Industry Update


ALPHA FLIGHT/THOMAS COOK SERVAIR/FYING FOOD


VIRGIN ATLANTIC/SABMILLER


Five years for Cook


In November Thomas Cook Airlines and Alpha Flight announced the renewal of a five-year contract, that will see Alpha continue to supply catering and inflight retail services for Thomas Cook’s flights from the UK and Ireland. Alpha Flight has worked with the airline and


its predecessors, Flying Colours and JMC, for a number of years, and will continue to supply the airline with passenger meals, drinks and snacks, and its onboard shopping range. The two companies have worked to transform the inflight catering offering, which has included introduction of an entirely new product, the Box Bag. The box contains passengers’ meals, and becomes a rubbish bag when the meal is finished. The airline’s onboard retail revenue has also increased significantly since the start of the partnership. The most popular products purchased by travellers include Bare Essentials makeup products and Breo watches. Thomas Cook Airlines operates a fleet of 44 aircraft from 19 regional airports to more than 50 destinations worldwide.


Contract with PIA


Alpha Flight has been awarded a three-year contract to provide inflight catering for Pakistan International Airlines (PIA) at London Heathrow and London Stansted. The company has also been awarded a three- year contract extension with PIA at regional airports – Birmingham, Manchester, Glasgow & Leeds Bradford. PIA operates 30 weekly flights from the UK, with London Heathrow operating 11. Alpha has been serving PIA for over 15 years in the UK. www.alpha-group.com


The Thomas Cook Box Bag introduced by Alpha 12 www.onboardhospitality.com Servair and FlyingFood joint facility in JFK Virgin Atlantic serves SABMillers’ beer brands


Stronghold in US


Following a strengthening of ties with the opening of a joint facility at New York JFK last year, Servair and Chicago-based Flying Food Group (FFG) have reorganised their activities into one company, Flying Food Servair USA, bringing together joint operations in Chicago, Miami, New York, San Francisco and Seattle. This holding company is 51 per cent owned


by FFG and Servair (49 per cent) and is the basis for development in the US. Servair has also announced the investment of Sue Gin, FFG founder and ceo, in the capital of Servair, with a stake of 2.5 per cent. She is also a board member of Servair SA. The two companies have been partners for over 20 years. Servair has more than 60 sites worldwide, with its partners and subsidiaries. FFG services over 55 airline customers, primarily international, from 17 US kitchens and one in Shanghai, China. It also supplies meals and snacks to retail partners, including over 4200 US Starbucks cafes, and is currently introducing a line of direct retail products, produced fresh in its US kitchens. www.servair-catering.com www.flyingfood.com


Make it a double


In 2011 passengers flying with Virgin Atlantic will be able to enjoy two of SABMiller’s beer brands, Grolsch and Miller Genuine Draft. The same distribution and marketing agreement


will see Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Miller Genuine Draft listed in the Virgin Atlantic Clubhouses at Heathrow and Gatwick. It is intended to extend the partnership to other Virgin enterprises in future. Virgin Atlantic’s sales and marketing director


Paul Dickinson said: “We chose Grolsch because it’s a top-notch, slightly maverick brand and Miller Genuine Draft because it’s a very versatile drink and is the ideal accompaniment to any style of food. We look forward to our passengers’ feedback and to a long alliance with SABMiller.” www.sabmiller.com


ONE RED EYE/JASON ALDEN


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