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6


CONTENTS


10 13


VIEW FROM AAHA NOTEBOOK


YEAR-END FINANCIAL CHECKLIST WAR DOGS BEAT STRESS


21


PETER DRUCKER ON SELF-MANAGEMENT DIY MARKETING


Getting Started with Social Media


Connect with clients online, without blowing your budget and losing your mind.


65 BONDED CLIENT


Honest Is As Honest Does Build client trust by taking responsibility for mistakes.


71 PLUGGED IN Diagnostic Hookups


Integrate management software and diagnostic equipment to ramp up efficiency.


77 WORK FORCE Confidence, Not Cash


Survey sheds light on motivations and financial payoff of internships.


96 YOUR QUESTIONS ANSWERED How Do I Stay Inspired... When I


Feel Like I’m Losing Control? An excerpt from 101 Veterinary Technician Questions Answered


92 Advertiser Index 94 Marketplace VETERINARY ARTICLES 28


• Comparison of the Carbon Dioxide Laser and the Radiofrequency Unit for Feline Onychectomies


• Pneumothorax: A Review


• Peritoneopericardial Diaphragmatic Hernia: A Retrospective Study of 31 Cats and Eight Dogs


• Clinical Presentation of 26 Anaplasma phagocytophilum-Seropositive Dogs Residing in an Endemic Area


• Treatment of Feline Gastrointestinal Small- Cell Lymphoma With Chlorambucil and Glucocorticoids


• Evaluation of Unilateral Arytenoid Lateralization for the Treatment of Laryngeal Paralysis in 14 Cats


CASE REPORTS 30


• Syndrome of Inappropriate Antidiuretic Hormone Secretion in a Cat


• Successful Treatment of Necrotizing Fasciitis in the Hind Limb of a Great Dane


• Prepubic Urethrostomy and Vaginoplasty in a Female Cat


• Uhl’s Anomaly in a Domestic Shorthair Cat JAAHA RETURNS TO PRINT 31


Vol. 26, No. 8 November/December 2010


Trends magazine aims to provide timely perspectives on the art and business of companion animal veterinary practice to all members of the practice team.


Trends magazine, November/December 2010


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