45
probably means the patient has a lot going on, so we offer the client a prepaid pack- age of six treatments for $258.”
Step 4: Close the gap Take another look at the number of
current patients that are likely candidates for laser therapy. Given the prices you set, how many patients need to have laser therapy treatments each week — and each day — to recover the cost of your invest- ment in a reasonable time? If you need more patients to shorten the time to ROI, how many do you need to acquire each
month? Are the marketing dollars you added in step 1 sufficient for this task? Remember, a therapeutic laser has the
potential to differentiate your services and make your hospital more competitive; however, warranties and training offers vary, and the equipment can be pricey. Make sure the equipment aligns with
your practice’s short- and long-term business plans before you buy. n
*Trends was unable to contact the manufacturer of this machine. Data for this product are not included in the product comparison charts.
Jan Thomas is the principal of Thomas Hunt, LLC.
Should you buy?
Four DVMs say Yes! Read about their amazing success in the Trends digital edition. Go to
trends.aahanet.org. Click on the cover of the magazine, then click on the bookmark I Love My Laser!
Warranty and repair
Includes shipping and insurance when sending laser for repair?
Yes Yes No Yes Yes Yes Yes No Warranty also covers
Lifetime warranty on laser diodes. 2-yr on laser body and electrical components. 2-yr conditional on optical fiber.
Full 2 yr on laser electronic components. Lifetime warranty on laser diodes. 2-yr conditional warranty on laser fiber.
Manufacturer's defects 24-hr replacement 24-hr replacement 24-hr replacement All parts, labor, travel and shipping costs. Service done either on-site or at company depot. No response Yes No
Extended warranty available?
Yes Yes Yes Yes Yes Yes Yes Replacement
provided while laser is being repaired?
Yes Yes No Yes Yes Yes Yes
Average repair time
2 days 2 days
24-48 hr
After warranty expires, repair
charges based on Depends on nature of repair Depends on nature of repair Parts & labor 24 hr Annual contract 24 hr Annual contract 24 hr Annual contract
3-5 bus. days
3 days Annual contract Hourly fee
Varies depending on nature of repair
N/A N/A N/A N/A N/A $45 Hourly rate
for repair after warranty expires
N/A
Trends magazine, November/December 2010
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