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Top 10 stress-busters Companies are responding to stressed-
out employees with many strategies to help workers cope. According to Buck Con- sultants, the top 10 methods employers use to combat stress in the workplace are: 1. Employee assistance programs 2. Flexible work schedules 3. Work/life balance support programs 4. Leadership training on worker stress 5. Online healthy lifestyle programs 6. On-site fitness centers 7. Physical activity programs 8. Stress awareness campaigns 9. Financial management classes 10. Personal health/lifestyle manage- ment coaching
“Employers increasingly realize they must address the rising tide of employee stress, and not just to improve employees’ well-being,” says Barry Hall, principal at Buck Consultants. “Those who ignore stress will take
a hit to their bottom line in higher costs and lower productivity,” he warns. The top 10 stress-
busters are reported in Stress in the Workplace. The research was conducted at the 2010 WorldatWork Total Rewards Con-
ference. The study analyzes responses from more than 250 conference attend- ees, representing more than 200 organi- zations of various sizes and industries.
Quote of the Month Far too many people —
especially people with great expertise in one area — are contemptuous of knowledge in other areas or believe that being bright is a substitute for knowledge. First-rate engineers, for instance,
tend to take pride in not knowing anything about people… But taking pride in such ignorance
is self-defeating.
Peter F. Drucker, “Managing Oneself,” Harvard Business Review, Reprint R0501K
Warm and fuzzy website wins clients “Our goal was to have our website
T
he staff at AAHA-accredited Avondale Veterinary Healthcare Complex was proud to win the
top prize in an international competi- tion for veterinary website design in Europe last year. However, they are
even more pleased by the result that matters most: Their website is attracting 10 to 20 new clients every month. Some of those first-
time clients are driving hundreds of miles from out of state.
speak to you like you’re meeting us in person, to get a feel for how we treat our clients,” says Char Cooper, practice
manager of the Des Moines, Iowa, hospital. “So the overall experience we wanted was ‘warm and fuzzy,’ because that’s what we think we are here.” Cooper says her entire team was
involved in developing the content of their website. “One of the most important
things we did was to ask ourselves, ‘What do we have here? What do we have to offer clients? How do we want to offer it?’ That’s when we came up with the warm and fuzzy concept. “The other thing we asked
was ‘What do we want those visiting our website to know about us?’ We do a lot of things
here, and the challenge was explain- ing it without being overwhelming,” she says. The copy was painstakingly
reviewed by doctors and staff. They then brainstormed for ways to make it even more, yes, warm and fuzzy. “Since we get a lot of referrals from
Iowa doctors, we also created a section especially for them,” Cooper adds. “So if you’re a veterinarian here in Iowa and want to see what services we offer, you can log on to our site and get all the information you need.” To experience the warmth and fuzziness of Avondale Veterinary Healthcare Complex, log on to their website at
www.avondalevet.com.
Trends magazine, November/December 2010
©
iStockphoto.com/Amanda Rohde
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