Social Media / DIY MARKETING
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Getting Started with Social Media Get to know social media tools,
then choose one — any one — and get started. by Tamara Fox
tools a try but don’t know where to start? This occasional series focuses on
F
social media tools and veterinary profes- sionals who are using them to win and keep clients, strengthen customer loy- alty, network with referral practices, and soft-sell products and services. Here is the good news: You do not
have to know everything about Web 2.0 to start using innovative and efficient ways to reach your clients. In addition, you do not have to spend any more time or money than you want to spend. This series will give you an overview
of Web 2.0 tools and point you toward those that have proven themselves to boost small service businesses like vet- erinary practices. Along the way, successful users —
veterinarians, practice managers and technicians — will tell you their success stories and offer insiders’ advice so that you can take shortcuts and avoid pitfalls. Let us start with a basic overview of
the tools you have to choose from, with some simple steps for getting started with limited time and a limited budget.
Be sure that you are presenting the information in the clearest way, using the best forum.
Blog A blend of the term “web log,” a blog
is a website or part of a website main- tained by an individual who makes regular entries, most often on a partic- ular topic. Blogs provide commentary or function as online diaries. They can include descriptions or summaries of events or links to important information, plus graphics and/or videos. They are interactive and encourage viewer com- ments, a feature that distinguishes them from static websites.
acebook. Twitter. YouTube. Blog. Do you find all the hype surround- ing social media overwhelming? Maybe you would like to give these
Trends magazine, November/December 2010
©
iStockphoto.com/Drazen Vukelic
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