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Vol. 26, No. 8 November/December 2010


www.trends.aahanet.org


Trends magazine aims to provide timely perspectives on the art and business of companion animal veterinary practice to all members of the practice team.


Publisher Editorial Staff Creative Services Advertising Rick Rundall


Constance Hardesty, editor in chief Ann Everhart, managing editor


Kimberly Lamb, senior graphic designer Robin Baker, graphic designer


Stephanie Pates, advertising sales manager Ashley Schriener, advertising assistant Erin Chamberlin, product marketing manager


Journal Highlights Abstracts of the current issue of the Journal of the American Animal Hospital Association (JAAHA) are reprinted with the permission of JAAHA. For JAAHA masthead information, editorial review board, authors’ guidelines and subscription information, see the online publication at www.aahanet.org or www.jaaha.org.


Contact Us! Address: Trends, American Animal Hospital Association 12575 West Bayaud Avenue, Lakewood, CO 80228.


Trends Today, formerly known as Trends online, has been completely redesigned for easier navigation and enhanced usability. Trends Today is your portal to a broad universe of practice and business management information from both the veterinary industry and small businesses outside the industry. New features of the site’s makeover include: • A tip of the day • Exclusive, original articles • Daily updates on the latest medical and practice management news


• New “Share Your Stories” content trends.aahanet.org


You can also access the digital edition of Trends magazine online by clicking on the issue’s cover in the top, right corner of the Trends Today homepage. Trends digital edition is only available to AAHA members and Trends magazine subscribers.


Phone, fax, email: Telephone 303-986-2800; fax 303-986-1700; email Trendsmagazine@aahanet.org.


Subscriptions: Trends is mailed to all AAHA members without extra charge as a member benefit ($15 of member dues is for subscription). Annual nonmember subscriptions: $60 (U.S., Canada); $70 (other countries). Single copies $20. To subscribe, call 800-883-6301.


Postmaster: Trends magazine® (ISSN 1062-8266) is published eight times per year (January/February, March, April, May/ June, July/August, September, October, November/December) by the American Animal Hospital Association, 12575 West Bayaud Avenue, Lakewood, CO 80228. Periodicals postage paid at Denver, CO, and at additional mailing offices. Canadian Post Agreement Number 40041253; send change-of-address information and blocks of undeliverable copies to PO Box 1051, Fort Erie, ON L2A 6C7. Printed in the USA. Send address changes to Trends, 12575 West Bayaud Avenue, Lakewood, CO 80228.


Publication in this magazine of any advertisement, article, product information, or other information or data does not necessarily imply that the American Animal Hospital Association endorses or approves the advertiser, the product, the service or the authors’ viewpoints. The information presented is intended to help you make good decisions, but it is not a replacement for appropriate financial, legal or other advice. Neither this publication nor AAHA in any way endorses or guarantees the accuracy, reliability or completeness of the facts, views, opinions, recommendations, information or statements contained in this publication. In addition, nothing within these pages should be construed as an offer or solicitation to purchase or sell any investment items. Readers are urged to consult their attorneys, accountants and other advisors on all practice-related decisions. No part of this issue may be reproduced in any form without written permission from the publisher. AAHA shall not be held liable for adverse reactions to or damage resulting from the application of this information or any misstatement or error contained in this work. AAHA shall be held harmless from any and all claims that may arise as a result of any reliance on the information provided. ©2010 American Animal Hospital Association. All rights reserved.


Cover image: © Veer Incorporated.


Trends magazine, November/December 2010


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