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PR GUIDE
Simpson Financial Elevate PR
& Technology PR
Led by: Emma Kelly (MMII), managing director
Led by: Ronnie Simpson, managing director 46 Fitzwilliam Square, Dublin 2
T: 01 662 5652
Seafield House, 23 Seafield Road, Blackrock, Co. Dublin W: www.elevate.ie
T: 01 260 5300
ronnie@simpsonftpr.ie Employees: Eight
W: www.simpsonftpr.ie Established: 2001
Membership: PRCA, PRII and Marketing Institute of Ireland
Employees: Five Affiliations/associations: Member of the Public Relations
Established: 1995 Consultants Association
Group: Independent member of Eurocom Worldwide – global Turnover 2009 (approx): €750,000
PR network specialising in B2B market with a focus on Speciality areas: Corporate, consumer and online
technology Major clients: Nokia, ebookers.ie, Curves, Colgate-Palmolive,
Affiliations/associations: Member of the Public Relations Howards Storage World, Fit Flop, Grey Goose Vodka, Moët et
Consultants Association Chandon, Truvo, Naturalife
Turnover 2009 (approx): €500,000+ New business won in the last year: Truvo, ebookers.ie
Speciality areas: Technology, financial/professional services, Key/standout recent campaigns: Nokia Young Fashion
B2B, online PR Designer Award 2009 (shortlisted for Irish Web Awards
Major clients: O2 (B2B), salesforce.com, BearingPoint, Irish 2009 Best Social Media Campaign), RTÉ Off the Rails – The
Association of Pension Funds (IAPF), Irish Venture Capital Total Experience, achieved the firm’s highest return on
Association (IVCA), BPI Telecom, StatCounter, Saaspoint investment ever
New business won in the last year: HiberniaEvros Technology Recent accolades/awards: Finalist in All Ireland Marketing
Group, Click.ie, Weedle Awards 2007, 2008 and 2009, PR Excellence Awards 2009
Key/standout recent campaigns: Online PR campaign for and Irish Web Awards 2009
StatCounter generated over 100,000 website hits in two
weeks; worked on BearingPoint management buyout (MBO);
helped launch O2’s The ideas room (www.o2.ie/ideasroom) Emma Kelly says: “The most exciting thing to happen to PR in
Recent accolades/awards: 2009 PR Excellence Award for New the last few years is social media. Social media will continue
Media for StatCounter online PR campaign to grow and PR agencies need to adapt or they will decline.”
Ronnie Simpson says: “This is the most exciting and the most
scary time to be in marketing. Online PR is digital marketing’s
best kept secret. We are in the middle of an online revolution
and many of those that don’t adapt will lose their heads.”
90 Marketing Age Volume 4 Issue 1 2010
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