8099_60-66_290110.qxd:60-67 03/03/2010 18:02 Page 63
NETWORKING
<
FIT FOR
PURPOSE
The launch of the third annual Edelman goodpurpose
Consumer Study was marked at a business breakfast
hosted by the Marketing Institute of Ireland (MII),
Edelman and Business in the Community in
November. The aim of the event was to highlight
the importance of aligning corporate and social
Business in the Community;
chief e
xecutive,
responsibility values to a company’s brand.
Tina Roche,
, CEO of Jacob Fruitfield and MII chairman;
Michael Carey
Business in the Community
and Moire Morgan,
Dara O'Donnell,
Bank of Ireland,
Priv
ate Banking,
and
Catherine Gallagher
Tim McNulty
, DIT
Onside Sponsorship
, Ulster Bank,
and John T
rainor
,
Tina Leonard, consumer expert; Michael Carey;
and Mitch Markson, Edelman president of
consumer brands and global creative director
chairman of
Robert Jordan,
Glanbia; Jim Glennon,
Ronan O'Farrell, Lismullen Institute, and Martin Crotty, BFK Brand Communications
Edelman; and Mitch Markson
Volume 4 Issue 1 2010 Marketing Age 63
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