8099_72-79_290110:74-79 04/03/2010 14:34 Page 7
PR GUIDE
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Thinkhouse Corporate Reputations
Led by: Jane McDaid, managing director Led by: Niamh Boyle (MMII), managing director and founder
4 Leeson Place, Dublin 2 25 Merrion Square, Dublin 2, Ireland
T: 01 661 9420 T: 01 661 8915/614 9654
info@thinkhousepr.com W: www.corporatereputations.ie
www.thinkhousepr.com
Employees: 10 consultants
Employees: 12 Established: 2004
Established: 2001 Affiliations/association memberships: Appointed the exclusive
Memberships: Irish Internet Association; PRII, PRCA Irish associate to global reputation consulting firm the
Speciality areas: Youth communications Reputation Institute, in 2009
Major clients: Heineken Ireland portfolio, Unilever (Ben & Major clients: Astellas Pharmaceuticals, The Irish Times, MSD,
Jerry’s, Lynx, Impulse, Sure, etc) eBay, Paramount, Barry’s National Standards Authority of Ireland (NSAI), Royal Institute
Tea, Britvic Ireland (Club), Movember of Architects of Ireland (RIAI), Schering-Plough
New business won in the last year: Heineken Ireland portfolio, Pharmaceuticals (Ireland), Sustainable Energy Ireland (SEI),
eBay, Impulse, Sure and Club TPN, UCD Michael Smurfit Graduate Business School
Key/standout recent campaigns: Movember.com; Lynx Fever; Speciality areas: Reputation and public relations consulting,
Impulse and Awear partnership; Coors Light Peak campaign; advisory services from reputation measurement to crisis com-
and Barry’s Tea digital campaign, which now has over 12,000 munication management
Facebook fans New business won in the last year: Astellas Pharmaceuticals, SEI,
The Irish Times, Schering-Plough Pharmaceuticals (Ireland),
RIAI
Jane McDaid says: “The future represents huge opportunities Recent accolades/awards: With Schering-Plough
for PR agencies to really shine. The agencies that can show- Pharmaceuticals (Ireland) and Arthritis Ireland awarded Irish
case creative, result-driven digital campaigns will experience Healthcare Award for ‘Best Patient Education Programme’ for
uplift given the growing digital media spend. As an industry, the ‘Coping with Emotions’ initiative in November 2009. Finalist
there’s no one better equipped to be in this space.” with MSD and NALA in the PRII, Irish Healthcare Awards and
Chambers Ireland Corporate Social Responsibility Awards for
the MSD/NALA Health Literacy Initiative
Niamh Boyle says: “There has been a strong movement
towards reputation measurement and management over the
last three to five years globally, and more recently in Ireland.
More and more, companies are viewing reputation as one of
their greatest untapped assets.”
Volume 4 Issue 1 2010 Marketing Age 79
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