8099_72-79_290110:74-79 04/03/2010 17:40 Page 4
>
PR GUIDE
Heneghan PR Unique Media
Led by: Nigel Heneghan, managing director Led by: Co-founders Breda Brown, PR
director, and Al Dunne, managing director
54 Pembroke Road, Dublin 4
T: 01 660 7395 600A Cathedral Court, New Street, Dublin 8
info@hpr.ie T: 01 522 5200
W: www.hpr.ie W: www.uniquemedia.ie
Facebook: Heneghan PR
Employees: Eight
Employees: Nine Established: 2003
Established: 1990 Speciality areas: Works with a broad range of clients across a
Affiliations/association memberships: Burson Marsteller (Irish variety of sectors including corporate, consumer, media,
affiliate agency); Public Relations Consultants Association; health, recruitment, technology, telecommunications, hospitali-
Small Firms Association ty and literary
Turnover 2009 (approx): €1m Major clients: The annual Irish Book Awards, News
Speciality areas: Media relations, corporate PR, issues/crisis International, Grafton Recruitment, AirSpeed Telecom, Ros na
management, consumer PR Rún, Havok, Trabolgan Holiday Village, Synergy Centre
Major clients:: Irish Distillers, NTR, Epson, Conduit 11850, New business won in the last year: GreatGas, FlyFearless,
Henkel, Rentokil, Bitbuzz, HP Enterprise Business, Opel iBagsIt.com, ROSG
Ireland, St Michael’s House Key/standout recent campaigns: Looking after all PR as well as
New business won in the last year: Opel Ireland, Fastway, HP event management of the Irish Book Awards; working with
Enterprise Business 4FM to publicise its launch and to build awareness
Key/standout recent campaigns: Littlewoods Ireland – general
consumer PR activity; Bitbuzz – the development of a greater
profile and general presence; Irish Distillers Pernod Ricard – Breda Brown says: “The economic climate has resulted in a
strong corporate profiling for company linked to Jameson reduction in marketing spend across the board, but, in our
whiskey success experience, this has had a more dramatic impact on advertis-
ing than on PR, which clients continue to see as a very cost-
effective tool.
Nigel Heneghan says: “The decline of economic activity has had “In the absence of big budgets for large scale, attention-
a negative impact on the sector, with most public relations grabbing PR campaigns, PR practitioners are having to revert
companies forced to reduce costs, primarily through reduction to the lower-cost media relations approach. This is not a bad
in staff numbers. The firms that recognised the downturn thing as it is a basic PR skill which may have been lost by
early-on and responded accordingly, are probably now in a some in the boom times.”
stronger position in the market.
“Social media and digital PR, while evolving, are no longer
trends; they are part of the service offered by public relations
consultancies.”
76 Marketing Age Volume 4 Issue 1 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92