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PR GUIDE
Edelman Ireland MKC Communications
Led by: Mark Cahalane, managing director Led by: Laurie Mannix, managing director
5th Floor, Huguenot House, 35–38 St Stephen’s Green, The Archway, 4a Lower Pembroke Street, Dublin 2
Dublin 2 T: 01 678 8330
info@mkc.ie
mark.cahalane@edelman.com W: www.mkc.ie
W: www.edelman.ie
Employees: 12
Employees: 26 Established: 2005
Established: 1981 (Irish office) Group: Independent Irish affiliate of Brodeur Worldwide
Group: Edelman, which has 3,200 employees in 51 offices Memberships: Public Relations Consultants Association,
worldwide Dublin Chamber of Commerce
Membership: PRCA Turnover 2009 (approx): €1.8m
Turnover 2008 (approx): €6.7m in Ireland Speciality areas: Corporate and financial PR, public affairs, cri-
Speciality areas: Corporate and financial, consumer brands, pub- sis communications (corporate restructuring, plant closures,
lic affairs, digital media, experiential marketing and media training industrial accidents), community relations
Major clients: O2, The European Commission, National Irish Major clients: Abbott, Google, Covanta, KBC Bank, Campbell
Bank, Discover Science & Engineering, Musgrave Group, HP, Bewley Group, Experian, EirGrid, Kentz, Lakeland Dairies,
Starbucks, Glanbia Consumer Foods, Mars Ireland, Xbox American Chamber of Commerce in Ireland, Heritage
New business won in the last year: HP’s Personal Systems Council, The Institute of Certified Public Accountants in
Group (PSG), PepsiCo, Dublin Chamber of Commerce and Ireland, Mazars
Starbucks New business won in the last year: KBC Bank, Huf Haus,
Key/standout recent campaigns: The Simpsons (for Sky) Irish Covanta, Dublin Business School, Irish Co-operative Society
episode world premier on St Patrick’s Day, O2 Be the Limited (ICOS), European Union Stop Poverty Campaign
Difference Campaign, European Commission’s Talk to EU Key/standout recent campaigns: American Chamber of
Campaign Commerce ‘Yes to Lisbon’ campaign; Bewley’s sponsorship
Recent accolades/awards: Winner of Best Media Relations of the Irish Hospice Foundation’s biggest coffee morning;
Campaign at the PRCA Awards for Excellence in PR 2009 for integrated public affairs and PR programme for Independent
work with MARS Ireland on Pedigree Adoption Drive; Winner Broadcasters of Ireland
of All Ireland Marketing Awards 2009 PR category with client Recent accolades/awards: PRCA awards in Corporate
O2 on the launch of The O2 Arena Communications, Consumer Public Relations and Corporate
Social Responsibility
Mark Cahalane says: “In terms of social media, I think it’s how
the bigger picture has changed that has really impacted our Laurie Mannix says: “In the past three years communications
business. The rise in social media is very easy to see but it’s practice has become even further ingrained in business
important to understand that it’s just part of a much broader management and is seen as an integral part of a company’s
change in the nature of how we communicate as a society.” overall business strategy.”
82 Marketing Age Volume 4 Issue 1 2010
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