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PR GUIDE
Slattery Communications Keating & Associates
Led by: Padraig Slattery, CEO Led by: Joanne Coffey, managing director/CEO
Cranford House, Montrose, Donnybrook, Dublin 4 19 Fitzwilliam Place, Dublin 2
T: 01 661 4055 T: 01 662 0345
info@scomms.iejoanne@keating.ie
W: www.slatterycommunications.ie W: www.keating.ie
Employees: 23 Employees: Seven
Established: 1982 Established: 1992
Affiliations/association memberships: Ketchum, PRII, PRCA, IIA, Affiliations/association memberships: PRCA
individual memberships of MII Turnover 2009 (approx): €1m
Speciality areas: Consumer PR, environmental, marketing Major clients: Commission for Taxi Regulation, Dairygold,
through music, media training and crisis planning, food and HSBC, Shannon LNG, Northern Rock, NERA, the Wrigley
nutrition, lobbying/public affairs, engage online – online PR, Company, Lagan Cement
technology PR, sport communications, sponsorship invest- Speciality areas: Corporate communications, corporate profiling,
ment, corporate and financial PR, commercial and retail issues and crisis management, industrial relations issues,
property supporting new industry establishment and public information
Major clients: Allianz, Microsoft, Edward Dillon, Toyota, Meteor, campaigns
Mater Hospital, IRFU, Repak, Ladbrokes Key/standout recent campaigns: Gum Litter Taskforce
New business won in the last year: HB, BetStone, SmartBoards, Recent accolades/awards: A number of PRCA Awards for
BSB Insurance, Nypro, BHP Insurance, Tourism Scotland, Excellence in the Corporate Communications
Bioxine, Kinetica Sports
Key/standout recent campaigns: Launch of Windows 7, creation
of Bacardi B Live on Facebook
Joanne Coffey says: “I think one of the key changes in the last
number of years is the increasing strategic role of
PR/communications to a client’s business. This provides a
Padraig Slattery says: “The tough economic climate means tremendous opportunity for us all to develop as better consult-
clients are more discerning about how they spend their ants. Combine that with changes in the growing number of
budgets and greater demand on KPIs and measurement media outlets to deal with there are huge challenges and
and return on investment. There is also an increased opportunities to be seized upon.”
emphasis on delivering creative solutions beyond traditional
media programmes. All campaigns and future PR plans will
have a social media perspective with some campaigns stay-
ing solely within social media.”
84 Marketing Age Volume 4 Issue 1 2010
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