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PR GUIDE
McConnellsintegrated Fleishman-Hillard
Led by: Damian Bell, managing director Led by: Rhona Blake, managing director
Marc Kelly, director of PR
15 Fitzwilliam Quay, Dublin 4
Grand Mill Quay, Barrow Street, Dublin 4 T: 01 618 8444
T: 01-478 1544 W: www.fleishmaneurope.ie
W: www.mcconnellsintegrated.ie
Number employed: 30
Number employed: 70 in the agency; eight in PR Established: 1990
Established: 1916; rebranded in late 2009 Group: Fleishman-Hillard International Communications/
Associations/memberships: Member of PRCA, PRII, IDMA, Omnicom
APMC, IAPI. Affiliated with Scholz & Friends Memberships: PRII, Chamber of Commerce
Speciality areas: Cross-discipline integrated communications – Speciality areas: Consumer and brands, health, business com-
brand consultancy, advertising, DM, PR, digital, social media munications, public affairs, experiential marketing and digital
networking Major clients include: P&G, Bord Gáis, Ulster Bank, Aviva,
Major clients include: Tesco Ireland, BMW/MINI, Ballygowan, Superquinn and Abbott
Irish Rail New business won in the last year: Bord Gáis, Aviva, Volkswagen
New business won in the last year: Bord Bia’s Best in Season Group, 3 and Pringles
campaign Key/standout recent campaigns: Central part of a global commu-
Key/standout recent campaigns: 2009 European Elections nications team for the inaugural World Innovation Summit for
Campaign; Bord Bia’s Best in Season campaign; Intel’s Lisbon Education (WISE); launch campaign for Volkswagen Golf GTI;
Treaty communication campaign communications campaign for 2009/2010 Ulster Bank
Recent accolades/awards: Gold and silver awards at APMC Star Business Achievers Awards
Awards 2008; bronze awards at IMC European Awards 2008 Recent accolades/awards: Two PRCA awards in 2009, including
and ICAD 2008 for launch of the Mini Clubman; Bronze at one for ‘Tell Her, Tell All’ campaign on behalf of Sanofi Pasteur
APMC Star Awards 2009 MSD, which also won a Pan-European SABRE Award, an
IPRA (International Public Relations Association) Golden World
Award and an Irish Healthcare Award. Total of 24 PRCA
awards, including Supreme Award for Excellence in 2000 and
Marc Kelly says: “PR consultants must include digital public 2004
relations, such as monitoring, analysing and responding to
online conversations about the client’s brand, blog relations,
and content development into the mix. Clients are keen to Rhona Blake says: “The core capabilities of public relations will
include social media in the communications and PR consult- continue to increase in demand across all communications
ants are expected to have cutting-edge expertise on all social fields as digital proliferates. And so, while the fundamentals of
media trends.” our business remain the same – fuelling conversations, build-
ing relationships and doing so in an authentic, credible way,
the role of public relations will undoubtedly expand to cut
across all communications disciplines.”
88 Marketing Age Volume 4 Issue 1 2010
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