8099_80-91_290110:80-91 04/03/2010 14:42 Page 46
>
PR GUIDE
O’Herlihy Communications H+A Marketing + PR
Led by: Bill O’Herlihy, chairman
(incorporating O’Sullivan PR)
40 Eastmoreland Lane, Dublin 4 Led by: Ann-Marie O’Sullivan, executive director
T: 01 660 2744
info@ohcpr.ie Emmet House, Barrack Square, Ballincollig, Cork, Ireland
W: www.ohcpr.ie T: 021 466 6290
aosullivan@hagroup.ie
Employees: 10 W: www.hagroup.ie
Established: 1972
Memberships: PRII, Dublin Chamber of Commerce Employees: 24 in total; 8 in PR
Speciality areas: Consumer, sports, public affairs, corporate, Established: In 2008 O’Sullivan PR (est. 1981) joined H+A
media training Marketing Group (est. 1999)
Major clients include: 3 mobile, ITMAC, United Drug, Irish Membership: Member of PRCA Ireland – Ann-Marie O’Sullivan
Sports Council is the current chairman; all PR consultants are PRII members
New business won in the last year: 3, United Drug, Rally Ireland, Speciality areas: Strategic communications; issue/crisis
Nua Healthcare, IT Sligo management, internal communications, large-scale public
Key/standout recent campaigns: Rally Ireland, the first stage in consultation projects, consumer PR, social and online media,
the World Rally championships in January 2009, The 3 Irish media relations
Open in May and the Spar European Cross Country Major clients: In a range of sectors including pharmaceutical
Championships in December and biologics; healthcare, transport, food and drink, financial
Recent accolades/awards: Recent PRCA Awards include 2007 services, energy, sports and leisure
– Amicus’ Pension Dispute with Bank of Ireland. The company New business won in the last year: Bord Gáis Energy Cork City
has won a total of 15 PRCA awards and commendations. Marathon, Dunnes Stores, EirGrid
Bill O’Herlihy says: “Fundamentally, PR is about reputation man- Ann-Marie O’Sullivan says: “The value of strategic communica-
agement. The way you manage relations with the public, and tions is vitally important, now more than ever. The current eco-
by that I mean those wide range of publics who impact on nomic uncertainties have made people nervous and proper
your business or organisation as well as the media, can and internal communications can go a long way to instill a sense of
will influence your reputation and the perception of it. teamwork among employees.
“In my view, PR should be a core part of the corporate busi- “Social media has had a large impact on the PR industry
ness plan, since it is the means by which the public can be and this impact is set to grow. Creative consumer PR cam-
made aware of the service or product.” paigns must have a social media component to be relevant
and effective in engaging target audiences.”
86 Marketing Age Volume 4 Issue 1 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92