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PR GUIDE
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PR Wise Hill & Knowlton Ireland
Led by: Cathy Riordan, managing director Led by: Kieran O’Byrne, managing director
Dublin Office: 4th Floor, Apex Building, Blackglen Road, 9 Fitzwilliam Square, Dublin 2
Sandyford Business Estate, Dublin 18 T: 01 662 6930
Cork Office: Kilgarriffe, Clonakilty, Cork W: www.hillandknowlton.ie
T: 01 293 2072
M: 087 418 2422 / 087 940 8028 Employees: Eight
W: www.prwise.ie Established: 1927 in the US; 1969 in the UK; Irish office opened
in 2003
Employees: Five plus digital marketing consultant Group: Hill & Knowlton has 81 offices in 43 countries and is
Established: January 2009 part of the WPP Group
Memberships: Public Relations Institute of Ireland (PRII) Memberships: Public Relations Institute Ireland, Public Relations
Speciality areas: B2B, technology and consumer Consultants Association
Major clients: Panasonic, Motorola, Return2Sender, Charlotte Turnover 2009 (approx): €750,000
and Jane, Tri-line Sports Solutions, Strata3, Azotel, Cork Speciality areas: B2B, corporate, crisis management, financial
Internet Exchange (CIX) communications, healthcare and pharmaceuticals, litigation
New business won in the last year: All of it communications, marketing communications, media relations,
Key/standout recent campaigns: Launch of the Lumix ZX1 online, public affairs, sports marketing and sponsorship, and
technology
Major clients include: Better Place, Bord Bia, Citrix, DEBRA,
European Recycling Platform, H2 Compliance, Ideal Standard,
Cathy Riordan says: “Key challenges for the sector include a
Intel Ireland, Irish Dairy Board, Mamut, PayPal, Talk Talk,
decrease in spend and the need to reduce operating costs.
Western Union, Xstrata Mining
At the same time service must remain at the highest level
New business won in the last year: Ideal Standard, PayPal,
with a mix of senior and junior executives to meet client
eBay
expectations.
Key/standout recent campaigns: Creating awareness of
“Social media has had a big impact on society so we are
European Recycling Platform (ERP) through Bloom 2009
all effected in a personal and professional capacity. There is
Schools Competition; launch of free area map of sites and
an impact on our business in the practical sense of broad-
business in Greystones area for Greystones Chamber of
ening the scope of campaigns and new creative to engage
Commerce; AOL Broadband Charity of the Year Programme
target audiences.”
Kieran O’Byrne says: “People are now blogging and tweeting
about anything and all sorts of issues, so it is important to
monitor the internet and see what sort of coverage clients
are getting.”
Volume 4 Issue 1 2010 Marketing Age 85
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