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PR GUIDE
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Connolly / English Morrow Communications
Public Relations
Led by: Peter Morrow, managing director
Led by: Darren Connolly, managing director Hanwood House, Pavilions Office Park, Kinnegar Drive,
Holywood, Co Down, BT18 9JQ
Suite 211, Q House, Furze Road, Sandyford, Dublin 18 T: 028 903 93837
W: www.connollyenglish.com 21 Waterloo Road, Dublin 4
T: 01 668 9887
Employees: Four senior PR consultants W: www.morrowcommunications.com
Established: 2004
Group: Part of Rain Group (www.raingroup.ie) Employees: 23
Memberships: Public Relations Institute of Ireland, International Established: 1985
Association of Business Communicators Memberships: EnviroConnect Network: PRCA, CBI; Chartered
Speciality areas: Corporate communications and public affairs Institute of Public Relations (CIPR), PRII, Institute of Directors,
consultancy to multinational companies operating in Ireland Chartered Institute of Marketing (CIM), Association of British
and indigenous Irish companies, specifically in technology, Professional Conference Organisers (ABPCO)
energy and healthcare sectors Turnover 2009 (approx): £3.4m
Major clients: Facebook, Trintech, Google, Tyco Safety Speciality areas: Corporate, B2B, FMCG, ICT, energy, agri-food
Products, GSK Major clients include: ASDA, Dale Farm, Irwin’s Bakery, First
New business won in the last year: Increased new business Trust Bank, Translink, Deloitte, Flahavan’s, John Lewis, Invest
spend by 6pc in 2009 NI, Dept of Employment and Learning, Rose Energy, Microsoft,
Key/standout recent campaigns: Establishment and launch of NI Science Park, Northgate Managed Services
Facebook EMEA operations in Ireland; establishment and New business won in the last year: Department of Employment
management of Leaders@Google internal communications and Learning, Travelwise NI, Dunbia, Sentinus, Firmus Energy,
programme for Google EMEA InterTradeIreland, Downtown Radio/Cool FM
Key/standout recent campaigns: Translink ‘Metro Fridays’ cam-
paign; Flahavan’s winter campaign; NI Science Park 25K award
Recent accolades/awards: CIPR Consultancy Team of the Year
Darren Connolly says: “In the last few years, communication for 2006/07 and 2005/06. Total of 14 gold and 12 silver
has moved towards a more converged model, driven by inter- awards over the last four years of the CIPR Pride Awards
net penetration and accessibility. In this new ‘The World is
Flat’-type model, companies need to have a conversation
about their reputation and brand in a holistic way, not each
element in isolation.” Peter Morrow says: “Social media marketing is another impor-
tant new development for PR practitioners. President Obama’s
use of this medium during his election campaign really indicat-
ed its power and reach, and it is certainly set to be another
permanent weapon in the PR armoury. Like all weapons,
though, it needs to be treated with care and respect.”
Volume 4 Issue 1 2010 Marketing Age 87
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