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THE MARKETING INSTITUTE
Message from The Marketing Institute of Ireland
Promoting professional marketing is more important than ever
ough times call for strong responses, and marketing at our seminars, breakfasts, training
T
people need to play a leadership role to ensure their courses and conferences.
firms adopt bold responses to the current economic The All-Ireland Marketing Awards,
challenges. We know that marketing skills are central which are now in their fourth year, are an
to a firm’s ability to exploit market opportunities, but important element in our strategy to pro-
our profession also has a strategic role to play in lead- vide the profession with a prestigious
ing firms through what is for many a new world. showcase opportunity. The shortlisted
One signal of change is the collapse of trust, as evidenced in the finalists will be announced by our media partner, the Irish
recent Edelman Trust barometer, the presentation of which was Independent, on 11 March. Finalists will proceed to the presentation
co-hosted by the Institute along with Edelman. It is clear that in the stage, where they will present their successes at first hand. Don’t for-
coming years, very highly-skilled marketers will be required by Irish get to put Thursday, 13 May in your diary – it will be the night of the
firms to lead the rebuilding of genuine trust in brands, and the regen- year for marketing people all over Ireland, when many hundreds will
eration of two-way loyalty between companies and customers. gather at the Burlington Hotel in Dublin. Full details are on our dedi-
Members will find a link to the Trust Barometer at www.mii.ie. cated awards website, www.aimawards.ie.
We are seeing a very high level of engagement with the current And don’t forget to view our latest MII Web TV channel on the
challenges by marketers at present. They are turning out to Institute home page of www.mii.ie.
events in greater numbers than ever. Such attendances are evidence
of the relevance of the subject matter and the quality of the speakers Tom Trainor, chief executive, The Marketing Institute of Ireland
Why should YOU be part of The Marketing Institute of Ireland?
Build your personal network Sharpen your marketing skills Manage your marketing career Have your voice heard
Talent alone will not assure your The Institute offers an extensive Managing your career in the 21st As individuals we are weak, but as
future in today’s economy. And range of marketing qualifications century requires your total focus, a group marketing people can
even the latest training and qualifi- and training courses tailored to all and membership of the Institute will speak with a strong voice. Through
cations will be insufficient. No mat- levels, from young marketing gradu- give you a head start. By using your your membership of Ireland’s pro-
ter how competent, dedicated or ates establishing their careers, up to membership, you will make the right fessional body for marketing, you
self-reliant you are, you can’t do it experienced senior business leaders contacts, become known in the are playing your part in having your
alone. Every outstanding achiever at executive level. Delivered by sea- senior marketing community, stay voice heard by the broader business
has created and nurtured a net- soned professionals, courses range abreast of the major issues of the community and by policy-makers in
work of contacts. Your membership from e-marketing to brand manage- day, and ensure that your skills are Ireland. This is essential if we are to
can provide you with a means to ment, and from salesforce manage- aligned with what businesses require have influence in matters that affect
build your own network. ment to media-handling skills. from marketing professionals. our profession and our businesses.
JOINING THE MARKETING INSTITUTE
Membership of The Marketing Institute may be obtained through one of two routes:
The Qualification Route: Requires a recognised marketing qualification and at least two years of practical experience in some
area of marketing.
The Experience Route: Requires at least five years of approved experience in management of some aspect of marketing.
If you aren’t sure if your qualifications or experience meet the criteria for full membership at this time, please call Rose Ellen
Kavanagh at our membership desk (+353 1 2160158), who will advise you on how best to proceed.
The process of joining is easy – just visit www.mii.ie/join.
8 Marketing Age Volume 4 Issue 1 2010
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