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PR GUIDE
Wilson Hartnell Public Pembroke
Relations Communications
Led by: Brian Bell, managing director Led by: Michael O’Keeffe, managing director
6 Ely Place, Dublin 2 16 Sir John Rogerson’s Quay, Dublin 2
Michael@pembrokecomms.ie
brian.bell@ogilvy.com W: www.pembrokecomms.ie
W: www.whpr.ie
Employees: 16
Employees: 37 executives Established: 1980
Established: 1973 Group: Part of Publicis QMP Group
Group: Ogilvy Public Relations Worldwide Affiliations/association memberships: Member of PRCA and
Membership: Founder member of the Public Relations European Sponsorship Association (ESA). Affiliate of global
Consultants Association (PRCA) communications firm MS&L. Partner companies in Cork
Turnover 2009 (approx): Part of Ogilvy Ireland Group figures to (OMF Publicity) and in the West of Ireland (Slí Nua
be published later this year Communications)
Speciality areas: Consumer, corporate, healthcare, lifestyle, Turnover 2009 (approx): €3m
public affairs, social marketing and digital influence, sports and Speciality areas: Sports PR and sponsorship, consumer and
sponsorship lifestyle, corporate and financial, agri-business
Major clients: A blue-chip client list, including a number of Major clients: Bord Gáis Energy, Boylesports, Bord Bia,
Ireland’s top public and private companies, small and medi- Hotels.com, VFI, Crown Paints, IT Tralee, Griffith College,
um-sized enterprises, semi-state organisations, international Jacobs, Peter Mark, Miller Beer, Nationwide UK Ireland,
corporations and professional firms Temple Street Hospital, Gift Voucher Shop, Cooley Distillery,
New business won in the last year: Guinness 250th anniversary African Diamonds, Ladies Gaelic Football
celebrations, Aer Lingus, Bord Gáis (public affairs) and Eircom New business won in the last year: Bord Gáis Energy, Virginia
Key/standout recent campaigns: Guinness 250th anniversary Pumpkin Festival, Puck Fair, Under Armour sports brand,
celebrations, including the Signature campaign and Arthur’s Dublin Zoo, Miller Genuine Draft
Day; Livestrong World Cancer Summit in Dublin last August, Key/standout recent campaigns: Negotiated €4.65m sponsor-
managed on behalf of the Lance Armstrong Foundation ship deal with Vodafone on behalf of Dublin County Board;
Recent accolades/awards: In the last five years has been nomi- www.irelanddeservessun.ie campaign for Sandtex Paints;
nated for 39 Excellence in PR awards by the PRCA, winning Nationwide UK Ireland; Bord Gáis Energy sponsorship of
one Lifetime Achievement Award and seven category awards. GAA All-Ireland U-21 Hurling Championships
Three Ogilvy Professional Achievement Awards in 2008/2009 Key/standout recent campaigns: Shortlisted in Excellence in PR
awards in 2008. Excellence in PR winner in 2007
Brian Bell says: “Aside from the recession, the key challenge
facing the industry is how to get to grips with the rise of social Michael O’Keeffe says: “PR has been hit but has managed
marketing and the rapid changes in our media landscape.” better than expected in the last 18 difficult months.”
74 Marketing Age Volume 4 Issue 1 2010
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