8099_80-91_290110:80-91 04/03/2010 14:42 Page 41
PR GUIDE
<
O’Leary PR Burrell Marketing and
Led by: Mari O’Leary, managing director
Publicity
James House, 50 James Place East, Dublin 2 Led by: Rebecca Burrell, managing director
T: 01 678 9888
marioleary@olearypr.ie 5 Pembroke Lane, Dublin 2
W: www.olearypr.ie T: 01 676 1711
Facebook: Burrell Marketing and Publicity
Employees: Seven
Established: 1994 Employees: Seven
Affiliations/association memberships: PRCA Established: 1990
Turnover 2009 (approx): €1m Memberships: Women in Business
Specialty areas: Consumer, lifestyle and corporate Speciality areas: Consumer PR
Major clients: EA (Electronic Arts), Avon, Gallo Family Major Clients: Procter and Gamble (Max Factor, Olay, Clairol,
Vineyards, Jansport, Silver Hill Ducks, Merlin Motor Group Aussie, Ariel, Bold, Fairy, Daz), Irish Distillers Pernod Ricard
New business won in the last year: Mattel and L’Oreal (Jameson, West Coast Cooler, Havana Club, Powers Whiskey,
Professionnel Malibu, Cork Dry Gin), Tommy Hilfiger, Pigsback.com, the
Key/standout recent campaigns: EA sponsorship of the League BrookLodge Hotel and Wells Spa
of Ireland Sports Cup in association with FAI; Irish Hair New business won in the last year: Irish Distillers Pernod Ricard
Dressing Championships; Avon Breast Cancer Crusade; brands, apart from Jameson, which was already a client
Merlin Motor Group – promotion of car auction concept as the Key/standout recent campaigns: Opening of Tommy Hilfiger
way to buy used cars store on Grafton Street, Fairy Make a Wish campaign
Accolades/awards: Shortlisted for the PRCA Excellence in PR
awards numerous times
Rebecca Burrell says: “What has become more apparent is
that the media channels and the journalists within them are
Mari O’Leary says: “Social media is now an integral part of PR contracting and having to cover multiple roles and topics. With
and communicating with the target. It is an important element the close working relationship with media contacts, this in turn
in a PR campaign, whether standalone or integrated with in fact works to a PR’s advantage in that the one contact can
traditional media for a 360 approach. cover a selection of items or features.”
“It is the perfect tool to create the ‘buzz’ and engage,
particularly with the 15–34 year olds.”
Volume 4 Issue 1 2010 Marketing Age 81
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92