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PR GUIDE
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Drury Grayling (Ireland)
Led by: Padraig Mc Keon, managing director Led by: Rachel Sherry, managing director, Ireland
1 Richview Office Park, Clonskeagh, Dublin 14 3-4 Merrion Place, Dublin 2
T: 01 1 260 5000 T: 01 669 4900
frontdesk@drury.ie W: www.grayling.ie
W: www.drury.ie
Employees: Eight
Employees: 20 Established: 1984
Turnover 2009 (approx): €3.2m Group: Part of Huntsworth plc, Grayling is a global consultancy,
Speciality areas: Everything from consumer PR to public affairs with offices in 70 locations in 40 countries
and industrial relations Memberships: PRII and MII
Major clients: Include Anglo Irish Bank plc, Bóthar, C&C, Major clients: Bulmers, Magners League, Tall Ships Races 2011
National Lottery, CRH, Paddy Power, Vodafone (Waterford), Boston Scientific, NewcastleGateshead Initiative
New business won in the last year: Includes McDonalds, (Tourism Tyne & Wear), Yakult, COLT, Moy Park Chicken
Sustainable Energy Ireland (SEI), DHL and Sysco Speciality areas include: Travel and leisure, FMCG, sports spon-
Key/standout recent campaigns: Launch of Vodafone’s ‘Cheer sorships, food and drink, crisis management, public informa-
Up Your Top-Up’ campaign with Olly Murs from ‘The X tion awareness campaigns
Factor’; C&C Group’s acquisition of Anheuser Bush InBev’s New business won in the last year: Tall Ships Races 2011
and accompanying media briefing; Sustainable Energy (Waterford), Moy Park Chicken, Boston Scientific
Ireland’s launch of Energy in Transport report and accompany- Key/standout recent campaigns: Promotion of Newcastle,
ing media briefing Gateshead and Sunderland as desirable short-break destina-
Recent accolades/awards: The company has won a number of tions; management of a range of diverse sponsorships for
PRCA awards for a range of clients between 2001 and 2008 Bulmers Ltd ranging from comedy to music to sport; identifica-
tion and negotiation of a sponsorship deal between FBD
Hotels and The Daily Star
Padraig Mc Keon says: “The days of ‘constructing’ images is Recent accolades/awards: Shortlisted for PRCA Awards of
gone. The subject has to be authentic. Good communications Excellence for Ballygowan and NewcastleGateshead Initiative
advisors will still be of benefit to clients/employers and audi-
ence alike but the reach and access of new media forms will
keep it real for all.” Rachel Sherry says: “Returning to old values by promoting the
reputation, ethos and worth of a company, product or service
is set to become a dominating factor in the months to come.
In a world where all things might be equal, reputation will still
reign as king.”
Volume 4 Issue 1 2010 Marketing Age 89
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