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PR GUIDE
Carr Communications
Paul Allen & Associates
Led by: Tony Hughes, managing director
Led by: Paul Allen
5 Northumberland Road, Ballsbridge, Dublin 4
4 Upper Mount Street, Dublin 2
T: 01 772 8900
T: 01 676 9575
info@carrcommunications.ie
info@paapr.com
W: www.carrcommunications.ie
W: www.prireland.com
Employees: 22
Employees: Six
Established: 1973
Established: 1992
Affiliations/associations: Irish affiliate agency of the Cohn &
Speciality areas: Corporate PR, parliamentary affairs, con-
Wolfe Public Affairs Group and PRCA member firm
sumer PR, crisis management, IT communications, event
Speciality areas: PR services include strategic communica-
management, healthcare communications, transport and
tions planning and consultancy, media preparation, crisis
aviation, environmental issues, media training, print, radio
management, public affairs and internal communications
and video production
Major clients: An Garda Síochána, Commission for Energy
Major clients: Confidential, but the company does have testi-
Regulation, Environmental Protection Agency, European
monials on its website from the likes of Alex Ferguson, Albert
Commission for Humanitarian Aid department (ECHO), Irish
Reynolds, Bertie Ahern and Aer Arann’s Padraig O’Ceidigh
Aviation Authority, Janssen Cilag, ManuVAR, Novo Nordisk,
Association memberships: Public Relations Institute of Ireland
Road Safety Authority, Teva Pharmaceuticals
(PRII)/Public Relations Consultancy Association (PRCA)
New business won in the last year: Examples include Irish
Key/standout recent campaigns: Ireland versus England cricket
Aviation Authority, European Commission for Humanitarian
match at Stormont in Belfast on behalf of client RSA; lobbying
Aid department (ECHO), Commission for Energy Regulation,
campaign on behalf of Society of Irish Motoring Industry for
Galway City Council, Novo Nordisk
introduction of scrappage scheme as part of Government’s
Key/standout recent campaigns: RSA Christmas and New Year
budget for 2010.
road safety campaign launched last November; awareness
campaign around Capuchin Day Centre fundraising event last
year
Eddie Shaw, head of PR at Carr Communications, says: “Given the
slowdown in the economy, the ability to measure the results
of communications campaigns has become disproportionately
important for public relations professionals.
“One of the most important developments for the commu-
nications industry in recent years has been the growth of
social media. It is clear that if you don’t use this channel you
have to accept that other people will use it to talk about you.”
80 Marketing Age Volume 4 Issue 1 2010
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