www.comms-dealer.com
MARKETWATCH
Chalk & talk wiped out
EDUCATION SECTOR
Education is changing from the chalk and talk style
year and help our partners fund
end user purchases through our
of teaching to a more collaborative approach to partnership with Lease and Learn.”
learning, bringing many opportunities for resellers
Better vertical marketing skills
in the education sector, according to Graham help dealers understand, engage
Wylie, Group Product Marketing Director at Steljes.
and communicate the right
solutions for the sector, and
according to Wylie, Steljes takes
a proactive approach to helping
its resellers in these key areas
he education market the Local Authority level. Steljes with regionally based education
T
is buoyant across the has its own BSF team who work business consultants who have
board, says Wylie, noting with local authorities, schools, worked in the education sector
a continuing need for colleges, government strategists and understand how technology
interactive whiteboards in primary and teachers to provide advice can be used to raise educational
and secondary education despite and resource materials to improve standards. “We employ our
this market reaching a level of learning outcomes. “Our success own marketing team to help
maturity. “There are still significant has enabled us to be engaged generate market demand for our
ongoing opportunities in the in 14 out of 17 Wave 1 BSF products, with all leads allocated
education market such as the projects, and helped our reseller to our reseller partners,” added
replacement of boards over ten partners gain significant ground
Graham Wylie
Wylie. “In addition, we have also
years old and the replacement in this area,” added Wylie. “If the introduced Steljes CommsCentre,
of projectors over three years Government goes ahead with its tool for Assessment for Learning a marketing resource open 24
old,” he observed. “Further predicted reduction in teaching (AfL). It allows teachers to create hours a day, seven days a week.
opportunities exist in the education assistants, resellers will need to tests, manage and track student Steljes CommsCentre takes the
market due to the Governments’ increasingly focus the benefits of performance, as well as organise cost and hassles out of producing
Primary Capital Programme interactive technologies to help and evaluate results. Teachers can marketing campaigns.”
(PCP) and Building Schools for alleviate problems that arise from use the results of tests to personalise
the Future (BSF) initiative.” a reduction in numbers. Students the learning experience to suit the This initiative contains tailored
live in an interactive world and individual needs of their class.” communications for the education
It is predicted that interactive want technology that plays to market. All electronic marketing
whiteboard sales to corporate, this enthusiasm. Educators want The outlook is strong in FE and materials are available free of
government and higher education interactive technologies that HE education markets, however, charge for download including
will be as large as secondary in deliver real impact in the classroom given these turbulent times those customisable templates that
2013. Digital signage is also popular and beyond,. There is more opportunities will not simply walk allow resellers to create specific
within the FE and HE markets. Wylie focus on whole-class teaching through the door. “Over recent sales materials in line with brand
also noted that interactive voting and personalised learning.” months we have refocused guidelines, and include the
systems and visualisers in particular our education development resellers’ own logo and contact
are taking off, with Futuresoucre With the benefits of interactive consultants on key areas in the details. “Using the service couldn’t
Consulting predicting that the response systems becoming education market and driven new be simpler,” says Wylie. “Resellers
visualiser market will see 18 per increasingly acknowledged marketing activity to support our customise the marketing materials
cent volume growth in 2010, and by academia, schools and brands,” stated Wylie. “The credit as required, upload their mailing
response systems up by more colleges are looking at how market is undoubtedly an issue, list and pay online by credit
than 40 per cent. To address this they can use this technology but with a track record of prudent card. Printing and fulfilment are
booming demand Steljes has to raise educational standards. credit management Steljes is well managed by a third party to
launched an incentive to help Wylie illustrated such a solutions: positioned to work effectively with ensure compliance with the data
reseller partners capitalise on this “Integrating with SMART Notebook our partners to meet this challenge. protection act.”
growth market. “Resellers can gain Software, SMART Response enables Our credit management team is
more ‘share of wallet’ by selling teachers to easily add questions to sharing information and insight New markets are emerging,
the complete classroom solution lesson activities to gain accurate through credit circles, and we noted Wylie, pointing to SMART’s
including training,” he said. “Voice and immediate insight into student have been able to reduce launch of a multi-touch, multi-
classroom amplification systems are learning. SMART Response is a credit insurance costs year-on- user interactive table designed
also gaining ground in classrooms for Primary education. “We are
as the health and safety benefits of already seeing demand for
using such systems are becoming
Resellers can gain more
this type of technology that
increasingly recognised.”
‘share of wallet’ by selling
encourages a more exploratory
and collaborative style of learning
Increasingly, decisions on
the complete classroom solution
as schools look beyond the
educational spend are done at whiteboard,” said Wylie.
n
Stands up to the harshest treatment: Geronimo!
Contact:
phones from
sales@kalika.co.uk
www.comms-dealer.com COMMS DEALER NOVEMBER 2009 43
P43 SteljesNEW_rhp.indd 1 30/10/09 1:37:22 pm
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