www.comms-dealer.com
BUSINESS PROFILE
ES NEXT MOVE
between five and 250 to grow so successfully. It figures under my belt and
employees,” said Riley. will continue to be the main I knew that I was onto a
“Traditionally, this section thrust of business as Daisy winner right from the start.”
of the market has been continues on its journey of
murphx
under-served by the larger acquisitions and organic Riley’s passion and drive
suppliers and Daisy was growth. And there is no to make Daisy a success
founded on the promise doubt that the channel will proved addictive and
to bring a business-quality see us very active in 2010.” saw him attract a team of
the network
service to even the loyal management and
smallest of enterprises. Who is the man behind staff, many of who have
We started as a small Daisy’s successes? remained true to Daisy since
you can trust
company ourselves, so we Many entrepreneurs are its humble beginnings. He
know what our customer driven by life experience or said: “Many people see
needs are and can offer a way out of a frustrating entrepreneurs as cut-throat
solutions to those needs.” and unfulfilling job or individuals whose desire
career, but how much of to succeed comes above
Riley is quick to admit that this was true of Riley when anything else, but that is not
despite recent successes, he set up Daisy at age 27? true. A good entrepreneur
Daisy still has a long way to “I suppose I didn’t have realises that they cannot
go to become the natural much life experience in succeed without the
alternative to BT people around
for SME businesses, them, and I
Connect
but is confident
I was a successful
would like to
that this mantel is
corporate sales
think that every
in the company’s member of staff
with us
sight. He said: “The manager and life was feels a sense of
BT brand is so well pride about the
established in the
good, but it wasn’t
company and
UK it is difficult to
enough. I wanted more
its successes
Benefit from our
persuade people to date.”
continued investment
in favour of an
alternative solution. We my 20s, but I had a lot of While Riley is clear about
and high availability
know we have a real job on sales experience under the company’s main
our hands to be seen as the my belt and I was always goal, he stated that he Cisco network
natural alternative to BT for hungry for that next big is always ready to take
SME business customers, but deal,” Riley commented. “I on board the advice of
you have to have a goal, was a successful corporate fellow communications
and I think we have gone sales manager for a professionals and his mentor
100% core network
some way in achieving it multi-national company Sir Philip Green, who has
uptime during 2009
in our nine years to date. and life was good, big hopes for his young
No one else has managed but somehow it wasn’t protégé. “It is arrogant
to achieve it since BT’s enough. I wanted more.” to think that you know
deregulation and neither everything, when clearly you
World class support
have they been willing to Riley sensed that he could don’t. If you’re not willing
place their head above do better if freed from the to learn from the wealth
from your “Virtual Team”
the parapet like I have.” shackles of an organisation of experience around you,
that drove him to go it alone you cannot expect to
Riley’s confidence and and embark on a one-man enjoy continued growth
willingness to take a mission against the telecoms and success,” he added.
risk has seen him enjoy industry. He said: “People
much national press. His thought I was either brave or Riley is a man willing
entrepreneurial spirit has stupid for leaving a secure to put his head on the
seen him win national and well paid job to start block and announce with
awards and afforded a again from scratch, but I confidence that Daisy
mentorship beneath business didn’t go into it without a will one day become a
INNOVATIVE SOLUTIONS
mogul Sir Philip Green, yet lot of thought or forward natural alternative to BT
his loyalty still remains with planning. It is often said that for SME business users. His
channel. “The channel has an entrepreneur is a person self-confidence is such,
making connectivity easy
always been at the core of willing to take risk, but that that many believe that one
Daisy’s growth, without it we risk is always a calculated man’s dream will one day
wouldn’t have managed one. I had all the facts and come true.
n
0808 178 4555
To advertise in
www.murphx.com
contact The Sales Team on 01895 454425
www.comms-dealer.com COMMS DEALER NOVEMBER 2009 25
P24-25 Daisy.indd 2 29/10/09 13:33:00
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