www.comms-dealer.com
NEWS
C
David Pollock
OMMENT
Cerberus’
leased line
Gamma’s SIP
The
‘spirit’
alternative
for OmniPCX
of a business
CERBERUS Networks has laun-
ched new bonded ADSL2+ ser- ALCATEL-Lucent and Gamma
inspires people
vices offering up to 48Mbps down/ Telecom have joined forces to
to exceed
5Mbps up (subject to line condi- provide SIP trunking services to
tions) over two standard BT lines. OmniPCX Enterprise users.
expectations
With no restrictive conten- While many existing SIP trunk
tion or usage allowances, Cerberus services are designed to cater for
Networks is positioning the prod- SMBs, the new offering supports
UNLOCK THE POTENTIAL OF YOUR BUSINESS
uct as a ‘realistic alternative’ to larger call volumes and offers high
Top tips on people and business development, by leased lines or Ethernet services. scalability for organisations that
David Pollock, CEO at Chess. Last month I discussed Bob Hendy, Director at Cer- experience seasonal or peak periods
how important quality is a core business value. Chess berus, said: “Our new bonded ser- of call activity.
has two core values, quality and spirit, and this month I
Alan Mackie
vice fits between DSL services and Alan Mackie, Senior Product
want to explain why spirit is just as important, and what more expensive leased lines, giving Manager, Gamma Telecom, said: great deal of flexibility for the user
you can do to promote it in your business. Spirit reflects resellers new opportunities to win “Enterprises are realising that SIP in terms of being able to meet
the mindset, energy and behaviours of our people. business and drive down costs.” trunking can play a big part in demand for higher traffic volumes
Spirit describes the atmosphere within an organisation He also added that Cerberus reducing costs and in the delivery as and when needed.”
and the effect it has on other people. It reflects the X2 gives new options for remote of integrated business solutions for David Parker, VP Enterprise
mindset, energy and behaviours of people and is the access, telephony, hosting and increased productivity. Activities for Alcatel-Lucent
integrity at the heart of business decision making. video applications, saying: “We can “Our SIP trunking partnership UK&I, added: “The interoperabil-
see enormous potential for custom- with Alcatel-Lucent provides a reli- ity project with Gamma has been a
The spirit of a business inspires people to exceed ers to reduce costs while deploying able, high quality service with a great success.”
customer expectations and it allows us to appreciate additional network services.
each others’ contribution to our own success. It shows “X2 is a key part of our drive
that we care, support and help others when the to provide high performance, high
Panasonic unwraps high spec
going gets tough. Having a unique spirit inspires and availability business Internet ser-
motivates others. It is infectious, stimulating and must
KX-TC400 range of headsets
vices while reducing complexity.”
never be taken for granted. For me, spirit is the passion PANASONIC UK Network Providing two way ‘crystal clear’
and energy people put into running a business, and
this is driven by the leader. As leaders of your own
Trump cards
Communications Group has speech for all top telephones and
launched its new KX-TC400 series, comms systems (including VoIP),
business, you will drive the spirit and energy within your YEALINK (UK) has launched a a headset range developed with the KX-TC400 is suitable for
company. Achieve this through communication. As new inlay card printing service for Clement Clarke Communications. ‘virtually all’ applications, noted
a leader myself, I hold monthly stand-ups in front of its distributors, channel partners, Steve Gerrard, Panasonic’s UK Gerrard. He commented: “With
all Chess people to discuss what’s been good in the hosted telephony service providers Marketing Manager, stated: “We noise and non-noise cancelling ver-
previous month, what’s been bad, and all the key and OEM customers, enabling easy have rigorously tested the new sions available, the user has the
areas we need to focus on for the months ahead. personalisation of the inlay cards TC400 series, not only in our labs option to silence so clear you could
for models T26P and T28P. but also on our help desk.” hear a pin drop.”
Listen to your people – they are your biggest asset. I
meet with 10 different employees each month for a
Chief Exec’s lunch which allows people to feedback Widespread uptake forecast for
directly to me things that we need to improve on.
Equally I meet with our Cultural Architects (I will discuss
business mobility apps’ in CRM
these in a future article) who protect and nurture our
culture. Furthermore, energise your business. Encourage BUSINESS mobility applications nology to be transmitted to their
your business to take part in events such as National – historically associated with high mobile and hand held devices.
Customer Service Week. We bought everybody Chess development, installation and “Gone are the days when most
branded polo shirts and all managers went ‘back to maintenance costs – have until small businesses could just rely
the floor’. I visited credit control and did call backs recently been the sole domain of upon monitoring information on
and welcome calls to our customers. It’s a great way the bigger businesses. customers and contacts from the
of understanding your business, but also a great way of However, industry experts are office, resellers need to be offering
connecting with your people. These are all things that predicting a major widespread their customers the capability to do
will engender a positive spirit within your company. uptake in their use as a rented ser- this on the move.”
vice among the nation’s SMEs. A big challenge facing resellers
Stay focused and have fun! Encourage social events Mobile applications for CRM is the problem of churn and los-
and make sure as many people as possible come to enable resellers to offer road war- ing customers to the competition,
the social nights out and the Christmas parties and riors the ability to obtain up-to-
Mark Seemann
according to Outsourcery.
conferences. All of these things are extra expense that the-minute sales, marketing and ity, according to Mark Seemann, The company has urged resell-
businesses look to slash in times of recession, but in truth, customer service information, and Product Strategy & Development ers to create added value within
your spirit and energy defines who you are. Neglect it by managing leads and expressions Director at Outsourcery. their client base to secure customer
at your peril. of interest more efficiently, they can He said: “There is pent-up loyalty, especially in the current
n
help drive growth and profitabil- demand in SMEs for CRM tech- tough market conditions.
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