www.comms-dealer.com
COMPANY PROFILE
Realising the UC vision
UNIFIED COMMS IN FOCUS
Three visionaries with great synergy in industry
experience and skillsets have joined forces to form
CommsXChange, a three pillared organisation
built on a unified approach to network services,
mobile and fixed line telephony, offering ‘true’
unified communications from under one roof.
ommsXChange was behind the company. “This has
C
created this year empowered us to recruit and
when its three directors source some of the highest
– Ross Cooper, Matt achieving and knowledgeable
Campbell and David Bennett sales people in the marketplace,
– spotted potential opportunities ensuring CommsXChange stays
in amalgamating network on track to exceed company
services, mobile solutions and growth targets,” noted Cooper.
Ross Cooper (left) & Matt Campbell
fixed line telephony. “We all saw
value in combining all of our Avaya and Westcon Convergence opportunities for CommsXchanges’ customer bases, securing a tighter
resources to offer a true unified is a key alliance that was forged clients are becoming more relationship with their customer.
communications solution, enabling to offer a complete unified compelling, claims Campbell, “It is clear to anyone within
other telecoms dealers to fill the communications solution. “The who forecasts growth across these separate channels that
gaps in their product and services focus on delivering a true unified the entire portfolio of product voice and data are considered
portfolio,” commented Cooper. solution was a fresh concept ranges. “Because of our pedigree one solution to the majority of
“People buy from people. We to our original partners and led in supplying direct to trade our prospectus clients. There is
have focused on relationships to the financial and resource companies we saw a clear a need and clear path to take
with both trade and end user investment from our technology opportunity to set up partnerships advantage of this opportunity.”
contacts in each of our sectors.” partners,” Cooper added. with dealers, empowering them to
provide solutions to sectors they Campbell understands that some
Cooper has been in the UK “From a team of three we rapidly would have previously ignored,” companies prefer to keep their
marketplace for over 12 years, grew and secured the specialist he stated. “Many dealers are relationship with their customer
involved in retail and the resource we needed to support stuck within their comfort zone exclusive, in which case he is
distribution of network services and our clients in the best way possible. – the SME sector and traditional happy to work behind the scenes
PBX solutions. He also headed up Joe Dellow recently joined us TDM solutions – but they are now with the reseller to complete the
a successful telecoms consultancy. and has over three successful able to offer larger IP solutions sale and implementation of a
Alongside Cooper, Bennett also years supplying peripherals and and call centre solutions, and voice solution. He also knows that
boasts an extensive background in complete systems to the UK trade. capture business that would some resellers don’t have the
telecoms, spanning over 20 years Engineering resource and marketing have previously gone elsewhere. time or resource to deal with an
within the business mobile market, resource was then acquired to We want our partners to attack extra product set. “We are just
leading to strong relationships with support the partnerships held with these higher end opportunities as prepared to offer a complete
carriers and corporate clients. our outsourced infrastructure. and do it with confidence.” customer facing sales resource
Meanwhile, Campbell brings In October we announced the under the supervision of the
experience and knowledge of arrival of a senior management Another key focus for partner to deliver the complete
IP solutions gained after 15 years team, consisting of two highly CommsXchange is the data voice portfolio,” he added.
experience within the hardware experienced and successful channel, where Cooper has
deployment aspect of the industry, corporate account managers.” identified a requirement from Cooper says that a deep
from complete IP contact centres VARs for an easy ‘side step’ understanding of ‘true partnership’
to refurbished trades supplies. With its unified approach to into providing comms products is a telling differentiator. “We offer
market, return on investment and services into their existing a true partnership model, with
According to Cooper, everything in place to provide
CommsXChange was successful customers with a complete voice
from day one, securing large
We all saw value in combining
and data solution,” he said. “We
investment from a mobile carrier
our resources to offer a true
will embrace any opportunity.
due to the knowledgebase, Flexibility ensures that the solutions
experience and successful
unified communications solution
offered are bespoke and tailored
track record of the individuals to every client.”
n
28 COMMS DEALER NOVEMBER 2009 www.comms-dealer.com
PG28 commsxchange.indd 1 2/11/09 4:08:21 pm
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