www.comms-dealer.com
BUSINESS PROFILE
DAISY CHIEF OUTLINE
EXCLUSIVE INTERVIEW
This has been a busy year for Daisy: July saw the
company floated on the Stock Exchange’s Alternative
Investment Market, a move that was quickly followed
E
ntrepreneur Riley wasn’t going to end any
set up Daisy time soon and therefore, as by three acquisitions in as many weeks. And 35-
Communications part of our ‘build and buy’
year-old Chief Executive Officer Matthew Riley,
after spotting a strategy, we needed to
niche in the telecoms look for alternative sources who has been at the company’s helm since its
market for SME and of funding. We knew that
inception in 2001, says that it doesn’t stop here.
mid-market customers, some of our competitors
who were all too often were over-ledgering and
overlooked by the larger that they could be good
carriers. Now, in its ninth potential acquisition
year of trading, the targets if we had enough
company, which was sums of cash to do quick
set up in a garage, has deals. Having reviewed
become one of the biggest our strategic options we
champions for SMEs in the believed this was the
communications industry right solution at the right
and its onslaught on BT time and it enabled us to
is getting ever closer. acquire three of our main
At the time of flotation, competitors in the summer
Riley announced the months in quick succession.”
Group would pursue a
strategy to consolidate the Commonly known for
fragmented reseller market its expertise in all things
through acquisitions. voice, Daisy’s recent
True to his word, Riley acquisitions have provided
soon announced the the company with a strong
takeover of Eurotel, AT data arm, which is vital for
Communications and the continued success of
the telecommunications any telecoms provider in
division of Redstone PLC. a converged world. Riley
noted: “Daisy has always
Riley commented: “The been a champion for the
three latest acquisitions business customer and it
have given us significant is our intention to bring
market share compared to the latest developments
other channel alternatives, in communications and
and enable us to cross- technology and make
sell and up-sell a broader them available to UK
range of products into businesses. Our key future
our customer base. It also growth will rely heavily
gives us an opportunity on our ability to cross-sell
Matt Riley
to attract larger business and up-sell our broad
customers looking to range of products into Riley expects further The recent flotation and record of delivery, 100
consolidate their telecoms our customer base. To consolidation in the coming company expansion proves per cent channel-focus,
needs with one supplier enjoy continued success months, noting the merger that Daisy is a financially and always keeping our
via our reseller partners. we have to be able to of the larger carriers stable and knowledgeable partners in mind when any
offer a wider range of Orange and T-Mobile as a partner for any business business decision is made.”
Daisy’s go-to-market differing products to meet sure sign of future activity. It partner or reseller. We are
strategy came as a direct customer needs. Already, is these predictions for the able to offer best of breed Another factor contributing
result of the recession with the new businesses future, as well as having products from big names to Daisy’s success is its
when it found banks were onboard, we are able to a keen eye for spotting such as Vodafone, O2 focus on the SME customer.
cautious about lending. expand our portfolio to an opportunity, that have and Cable&Wireless, all “Our key target market
Riley added: “We realised include data products such been Daisy’s strengths. Riley available on one single bill. has always been small to
at the start of the year as hosting, virtualisation, added: “We not only spot Much of our success boils medium sized enterprises,
that the banking situation security and protection.” opportunities, we deliver. down to a proven track which we consider to be
Great Christmas giveaway starts November 23rd – call for more information.
24 COMMS DEALER NOVEMBER 2009 www.comms-dealer.com
P24-25 Daisy.indd 1 2/11/09 4:13:19 pm
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