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CASE STUDY
Why SIP trunking
Business
case for IP
was vital for M&M
Telephony
VoIP is gaining in popularity with
end users for two key reasons:
It allows them to reduce costs
by running voice calls over
With the convergence of voice and data
the data network, and it gives
them greater flexibility as users
networks, moving into SIP trunking sales
can effectively work from
was an obvious and necessary step for
anywhere. “The driver behind
this is the continued increase
M&M Computing Services to maintain its
in home working and flexible
status as a single-source supplier.
working,” said Daniel Fuller-
Smith, Sales Manager for EMEA
Greg Roffe
at Toshiba. “The technology
is at the stage where working
B
ased near Horsham, West billing, with after sales technical reduced price SDSL, ADSL or remotely is starting to gain
Sussex, M&M Computing support and customer service. Ethernet circuits. M&M Computing wider acceptance. The
Services provides a As one of only 35 CPS (Carrier Services is also marketing Spitfire’s swine flu pandemic has
one-stop-shop offering Pre-Select) Operators in the UK, hosted telephony solution, reinforced the need for
complete data networks, hosting Spitfire has full quality control over SIP Communicator. “We have businesses to have measures
and email, and has forged a its network. M&M Computing implemented SIP Communicator in place to ensure employees
long-term partnership with Spitfire, Services is now offering its clients for a number of customers so can work from home.”
a provider of full broadband SIP trunk services provided by far this year,” said Roffe. “As
and Ethernet services. “If it goes Spitfire. “We put in some IP systems more and more IT services Increasingly, businesses are
onto a client’s network, we from another vendor a few years move into the cloud, clients are using conferencing over IP
provide it. In addition to servers, ago but the quality just wasn’t becoming less hung-up on the from home as it allows them to
computers and photocopiers, good enough,” said Roffe. “There perceived need to have their reduce travel between sites,
that means voice systems,” was jitter and echo on the lines own premises equipment.” noted Fuller-Smith. The key is
stated Director Greg Roffe. and an unacceptable level having a secure and reliable
of call dropouts. We backed SIP Communicator provides data network to carry the voice
M&M Computing Services became away from SIP. But Spitfire’s high phone system functionality hosted packets to allow a high quality
an Avaya reseller, but wanted to grade codec coupled with its remotely by Spitfire, and only of call. VoIP is also growing
offer a full range of voice solutions. dedicated IP circuits and quality requires SIP compatible handsets, in popularity because of the
“Areas such as line provisioning are of service ensures the delivery of making the service a cost-effective benefits it provides to operations
outside our area of expertise, but a business class service. We are solution for business start-ups and within a business. “In terms of the
we wanted to save our clients the now confident to offer SIP trunks small businesses that are growing office set-up, VoIP means there is
bother of dealing with third parties as an alternative to ISDN30.” and anticipate moving to new reduced cabling as everything is
for their voice network services, premises. Designed as an end-to- running over the same network,”
so we partnered with Spitfire,” Designed as an ISDN30e and end service, SIP Communicator said Fuller-Smith. “This also means
Roffe added. “Our client base ISDN2e replacement, Spitfire’s is also fit for multi-site operations the maintenance is reduced,
ranges from small SMEs through SIP trunking offers business quality such as retail branch networks as the IT manager only needs
to large companies with national secure telephony at typically up to or small businesses employing to look after a single network,
branch networks. To support voice 50 per cent less than the monthly home workers. Where a business and re-patching will be quick
solutions for such a diverse client rental cost of an equivalent ISDN has home workers or workers because it is centrally managed
base we needed to partner with a service. As one of the few fixed in many different locations, SIP too. Adding and removing users
company that had the resources line operators to offer a SIP trunk Communicator provides real is also quick and efficient.”
to support all our clients’ needs.” service, Spitfire offers a complete business and economic benefits
end-to-end SIP service via its own because staff can call each other Fuller-Smith noted that VoIP will
Spitfire supplies a range of voice IP and TDM infrastructure. Spitfire free of charge, and incoming calls not be right for all customers, due
services extending from designing can provide a direct connection can be routed to any location. to the IT management involved.
and implementing a telephony between the customers’ premises Flexible systems, such as Toshiba’s
communications network to and Spitfire’s core network “For two of our clients that were Strata CIX, can be configured
providing line rental and call over the UK’s widest range of moving office, the critical issue was as a hybrid solution that allows
number and area code retention customers to run on a PBX
We want to save clients the
when they moved out of the platform but still have voice calls
area,” commented Roffe. “With over the data network to reduce
bother of dealing with third
SIP Communicator and Spitfire’s call costs. This will sometimes be
network we were able to allow more suitable if the customer is
parties for voice network services them to port their existing phone lacking dedicated IT resource. n
numbers to their new locations.”
n
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