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PRODUCT UPDATES
Demand for conferencing
T
he conferencing market and cost issues. However, much Style and performance remain
is showing significant of the general volume from two of the biggest selling points
resilience despite the conferencing sales comes through in the audio arena, according to
economic slowdown, the SME sector, and this product sits Brindle. “There is the ability to use
providing resellers with a tangible exactly in that space. It is a pure SD cards to record conversations
opportunity to keep sales moving IP to IP end point, not bandwidth for example. Audio conferencing,
in the right direction, according hungry and can work over a like other areas of telecoms does
to Ian Brindle, Nimans’ Head standard broadband connection, not stand still for long. Polycom’s
of Conferencing Sales. Audio delivering high resolution video.” SoundStation 2 remains one of
and video conferencing have our best selling products. It is also
significant growth potential for Brindle noted that resellers do not available as a wireless solution
resellers who may be struggling to need to be officially accredited
Ian Brindle
with a 150 feet roaming range,
maintain revenue streams on other or have an in-depth technical models and features creating providing complete freedom
areas, as businesses cut travel knowledge to sell this system, which a more powerful proposition for from power cables and phone
budgets and turn to conferencing has been designed for simple resellers. He points out how audio lines. In addition Polycom has
as an effective alternative. And installation and ease of use. He says sales remain healthy, fuelled by also developed HD voice
according to Brindle, the launch a rapid return on investment ensures increased demand for businesses technology and introduced
of a plug-and-play video system an ‘easy sell’ for resellers, as end to cut travel expenditure as the advanced IP-based systems.”
from Polycom has added further users will be able to reduce business economic picture shows little sign of
fuel to the fire, burning down travel to save on associated costs improving. “We have sustained the Nimans also reports greater demand
old obstacles to conferencing and time issues, as well as being sales volumes from a few years ago, for products from Konftel and
sales, and allaying the fears of more friendly to the environment. there has been no drop-off. This is ClearOne, with the Konftel 300 in
resellers once wary of dipping “This out-of-the-box solution puts high why resellers should be putting more particular establishing itself as a
their toes into the video world. quality videoconferencing within emphasis on this area to offset any popular choice in the market. Brindle
the reach of all resellers,” he stated. flat sales elsewhere in the market. concluded: “The video and audio
“The cost-effective QDX 6000 The most successful resellers are the conferencing products we sell are
represents a major step forward,” Brindle added that the QDX shares ones being more proactive with their margin rich and offer resellers a
said Brindle. “Historically, many many synergies with the general existing customers bases, where they welcome revenue tonic at a time
resellers have not embraced audio conferencing market which are selling audio and now video on when some areas of the market
video because of accreditation continues to evolve with new the back of previous system sales.” continue to be suppressed.”
n
O-bit unveils Purple Networx
O
-bit Telecom is offering is a fully featured suite of VoIP BT lines fail as it will automatically
resellers a white labelled applications which allows our reroute calls via the SIP trunks and
IPT solution via Purple partners to offer a complete range eliminate the possibility of system
Networx, an end-to-end VoIP of VoIP products and services. Our downtime. Buying the product
service. Incorporating O-bit’s own aim is to assist partners so they white-labelled from O-bit means
voice and broadband network and can focus their energies on selling we can offer Purple Networx in
dedicated Internet access off its and marketing their products addition to a range of high quality
network backbone, resellers have and services, knowing that they telecoms products and services
the opportunity to provide its SMB have a dedicated professional the company already supplies to
customers with free or lower cost team focused on taking care of us. Service and support from O-bit
calls. With little or no investment
Dave Breith
all of the back-end operations.” gives us the ability to concentrate
required, Purple Networx resellers supply an alternative to traditional Paul Gandar, Sales Director at on adding value to our delivery to
can provide a white labelled, fully voice telephony hence ensuring voice and data infrastructure clients and ensure they get the very
managed or wires-only IPT solution professional solutions whatever provider, Intralan, is a proponent best from us in terms of advice and
without any outlay in physical plant the end users requirement.” of the resilience and redundancy expertise when considering the most
or infrastructure. Purple Networx provided by Purple Networx and appropriate solution for their needs.”
offers a fully managed hosted IPT Purple Networx resellers can offer its SIP Termination service: “We’ll
solution that manages the site SMBs a range of features such be offering our customers the The Purple Networx IP Switch
equipment and call features to as lower UK and international Purple Networx SIP Termination Network is vendor independent
enable customers to efficiently call costs, an online interface service as part of our existing which allows any IP communications
run their business. “We provide for administration, free between disaster recovery package which device (IP PBX, mobile or softphone)
all components of a hosted IP site calls, free calls to any other provides backup for traditional to connect to its network. This
Telephony service and manage Purple Networx businesses, mobile ISDN telephone lines,” he said. enables mobile handsets to
all aspects of the solution,” integration, hosted or CPE as well integrate with the Purple Networx
said Dave Breith, CEO of O-bit as being able to keep their own “Purple Networx allows us to via Wi-Fi, allowing mobiles to act as
Telecom. “By adding this offering numbers when moving locations. provide our customers with a an extension to a desk phone from
to their portfolio, resellers can Breith added: “Purple Networx viable support solution should their anywhere in the world.
n
Great Christmas giveaway starts November 23rd – call for more information.
42 COMMS DEALER NOVEMBER 2009 www.comms-dealer.com
PG42 case_studies.indd 1 29/10/09 13:53:06
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