www.comms-dealer.com
PROFILE
Freedom set for
new growth era
Broadband
W
atford- save money. We have downtime
based clear direction of where we
Freedom want to take the business
Comms and we keep our focus on
was established in 1988 that, rather than trying to
causing
by Managing Director Pat be all things to all people.”
Botting and Commercial
Director Kevin Kemp. He also points to an ability
Freedom now employs 120 to show demonstrable
problems?
staff and has a turnover of ROI as another key plank
£19 million. From the outset of the firm’s success, and
Freedom Communications watches with interest
was a pure telephony the manufacturers vying
dealership and expanded for space in the unified
its offering according communications market.
to the demands of the “Anyone in the comms
marketplace. Botting noted: market will know and
“We started as a solus understand that voice It won’t
reseller for Alcatel-Lucent.
Pat Botting
is complex, so should
Our delivery methodology proceed with extreme
now incorporates full ICT According to Botting, the caution. To treat it as a
infrastructure design and particular skill-sets and trivial application would
with us.
implementation. We have offerings that differentiate be costly,” he warns.
extended into corporate Freedom Communications
VoIP, contact centre and from the competition are Freedom Communications’
Our core
unified communications. its people. “We have a business philosophy has
This is complemented by commitment to continually led to a string of major
network achieved
network services such as improve customer service. multi-site contract wins,
lines and minutes, so we This isn’t just lip service. putting the company
ensure we can offer cost We survey our customers on course for a record
savings across all areas on an ongoing basis for year in 2009. Spanning
of ICT, and our customers feedback and ensure various sectors such as
gain the best value. Our this goes back into the healthcare, legal and
focus on ‘best of need’ business. We benchmark the emergency services,
100
%
allows us to identify clearly ourselves on B2B standards these latest contract
customer requirements. – higher than telecoms wins include Stephenson
And Freedom remains industry standards – and we Harwood, Cambridge
open to new technologies consistently exceed those. Consulting, Humberside
uptime
while continually We hope our customers Fire & Rescue Service,
appraising the market.” feel the benefits of that.” Hanover Housing, North
Yorks Primary Care Trust,
The company is now part Botting also attributes the and have a combined in 2009
of the Buying Solutions company’s success, in order total of £2.5 million.
framework and has a strong part, to a willingness to
focus on public sector. explore areas outside of Botting commented on
Botting noted: “The private its comfort zone to learn the deals: “In the current
sector is also important to new technologies. “That economic climate,
us, and accounts for 70 is one of the reasons why businesses are looking to
per cent of our customer our customers view us as reduce their ICT expenditure
base, with major accounts a true partner,” added without compromising
in retail and leisure. Another Botting. “It’s easy to on quality, functionality
INNOVATIVE SOLUTIONS
major area for us is our chase technology in the and service. We work
strategic partnerships with communications space, with a range of preferred
consultants where our so we keep a firm focus partners to deliver the most
making connectivity easy
transparent approach on customer demands competitive of solutions
helps us add value to and how we can alleviate designed to deliver tangible
major turnkey projects.” business pain and help business benefits.”
n
0808 178 4555
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www.comms-dealer.com COMMS DEALER NOVEMBER 2009 23
P22 -23 Freedom.indd 2 30/10/09 11:54:15 am
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