www.comms-dealer.com
BUSINESS INTERVIEW
Green shoots of
NEWS EXTRA
Kalika unwraps
business growth
tough phones
W
inter is just KALIKA is beating the drum
around the about Geronimo, its new range
corner, but of heavy duty phones. Designed
Nimans to withstand harsh environments
has already sensed the Geronimo’s components include
rising sap of spring time metal keypad, armoured cabling,
as the economy sprouts and integral metal cradle.
green shoots of recovery. Bob Stewart, Kalika’s Sales
According to Tom Maxwell, Manager, said: “The phone was
Dealer Sales Director named after the Apache lead-
of Nimans and Rocom, er who was famed for his great
there are encouraging physical strength and intelligence.
Bob Stewart
signs that the recession Geronimo phones offer heavy duty automatically reports on its opera-
has bottomed-out and capabilities in mission critical envi- tional status.
started an upward trend. ronments, where the phones must Stewart also added that Kalika
“We’ve just had our best remain operational. Such environ- has beefed up its Ulydor door entry
dealer sales month so far ments include hospitals, police sta- system. “We have refreshed our
this year which is a major tions and prisons.” pre-packaged door entry systems,
step in the right direction, The Geronimo analogue, SIP to complement our modular com-
and evidence that
Tom Maxwell
and GSM versions means that it ponent offering, and extended our
maybe the start of a full can be installed anywhere, while in- door lock and RFID products,” he
economic recovery is not and presence in recent PBX has a place in the built self-monitoring intelligence commented.
that far away,” he said. years, it’s really starting to market. It is reliable and
happen now. “It can no tried and trusted and sales
Maxwell concedes longer be considered fringe reflect TDM technology
NEC breaks sales record
that tough times still lie technology as it’s becoming still has a role to play.” NEC has listed a record number the UK. It also ratifies NEC’s deci-
ahead for all players in more mainstream,” he of sales of its flagship Communi- sion to invest as a business when
the communications added. “Certainly, in the But despite the benefits cations Server SV8100, topping off others have cut back.”
industry, but he remains enterprise space unified of TDM, IP is the future. significant growth in the first six Cooper said that NEC is to
upbeat about key growth communications is more “Effective and reliable months of the year. strengthen its position in the UK
areas such as unified established and the trends broadband has laid Andrew Cooper, Sales Director, market following investments in
communications and are filtering into the SME the foundation for all commented on the impressive fig- a new HQ and demo’ facilities.
mobility. “They remain two arena, creating great kinds of associated ures: “The results are testament to “Further investments are expected
of the biggest topics at the potential for resellers.” technology, from IPTV the hard work of the team here in in the coming months,” he added.
moment,” said Maxwell. streaming in the home
“Nimans and Rocom are to Fulfilling the role of to more sophisticated
drive the adoption of new distributor as market- business applications,”
technologies, and we are maker Nimans is educating noted Maxwell. “The
placing much emphasis resellers with workshops world of IP is within the
on helping resellers make and webinars on how to reach of everyone,
their customers more understand and introduce increasing confidence
efficient, using applications the technology to their and demand for services.
based on IP. This type of customers. According to Videoconferencing will
technology is particularly Maxwell, there is a sharp play a bigger role as more
beneficial for home workers appetite in the channel companies allow their staff
and staff who spend time to embrace new areas to have greater working
away from their traditional of business driven by flexibility. This is an area
GAMMA Telecom treated some female customers to a Ladies Spa
desk. Having one single knowledge hungry resellers dealers should be gearing
Day at the Donnington Valley Hotel and Spa near Newbury. The
theme was ‘pure relaxation and indulgence’ and included beauty
number for a mobile and keen to learn. Maxwell up for. Conferencing
treatments, a three course lunch, afternoon champagne and full use
office phone system, for also noted: “While we generates excellent
of the pool, jacuzzi, steam room, sauna, aromatherapy room and
example, aids efficiency are still seeing healthy returns on investment and monsoon shower. Richard Bligh, Group Marketing Director at Gamma,
and creates a better growth in the number of IP improves communication
commented: “In such a male dominated industry it’s all too easy to
customer experience.” platforms being sold, the speed and business
overlook the interests of our female customers. The lack of women at
sales split between IP and flexibility, while reducing
some of our corporate events is unmistakable and it’s important that
we recognise the ongoing support and loyalty of our female customers
Maxwell observed that traditional PBX platforms carbon footprints and
and reward them with a day out that they really enjoy.” Vicky Rishbeth
while there has been is about half-and-half. We delivering savings in time
at Focus4U added: “It was great to network with other women in the
much talk about mobility still believe the standard and travel costs.” industry and real treat to spend the whole day being pampered.”
n
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12 COMMS DEALER NOVEMBER 2009
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PG 12.indd 1 30/10/09 11:01:15 am
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