VIEWPOINT
www.comms-dealer.com
COMMENT
NGN business
Look
at your
current
update:
contract
for gas
and
Andy Hollingworth, Opal’s Director
electricity
of Wholesale, looks at how
today’s Next Generation Networks
DAVE CRUSE, CEO, CONJUNGO
(NGNs) can support high end fibre
Reduce costs and create budget without
based Ethernet services and the
any effort – yes it can be done! There has
been a lot said during the recession about opportunities this offers to partners.
cost cuttings in general but something that
Andy Hollingworth
I came across recently that I’d not really
thought about was the issue of savings
on electricity and gas for businesses.
As a small business owner myself I was A
lthough NGNs were initially designed a supplier’s POP there are no distance charges
to support ADSL services, a Next and the costs savings are considerable.
Generation Network isn’t about any
astounded to find out that many businesses one technology or service – it’s about providing The business case for NGN operators to supply
can save thousands of pounds every year businesses with the capability to transform the fibre-based Ethernet is certainly strong when
by just making sure that they are on the way they communicate and ultimately improve you look at the proposition on offer, which
right tariff with the right supplier for their their performance. In contrast, legacy systems can include a Service Level Agreement
requirements. This could mean that if are limiting in what they allow partners to offer. to fix technical issues in less than six hours,
you’re overpaying for what you are using. To capitalise on the revenue opportunities synchronous upstream and downstream
You’re literally burning up your budget. offered, partners must review and challenge bandwidth which can run at any rate from
the physical connectivity infrastructure they 1Mb to 100Mb (and beyond) and re-grades to
But with several suppliers to choose from, an are being offered or risk being unable to bandwidth that can follow an organisation’s
ever wider array of complicated tariffs and maximise the advantages of potentially changing bandwidth requirements from SME
complex contracts that allows suppliers to lucrative new products such as Ethernet. to a large corporate. Coupled with a more
roll over their customers after a certain time competitive cost structure made possible due
to any tariff they choose, it’s a hard task Next Generation Networks are extremely to the high density of suppliers’ POPs, the move
to keep on top of. So, unless you have a flexible and offer much more than a platform to the NGN for partners becomes compelling.
tenacious and gritty administrator who loves to support DSL and voice products. In fact, the
finding the best bargains for the office and same NGN attributes that support ADSL are Selecting a supplier with a fully featured resilient
who knows the price comparison sites like the also suitable to support ‘high end’ fibre-based Next Generation Network overcomes the
back of their own hand, what can you do? Ethernet services, a technology that is growing historical problem faced by many partners
in popularity because of its large data capacity of how to choose from the multiple network
1. Look at your current contract for gas and compelling service benefits required by providers to offer all the products and services
and electricity and find out when it runs mid-market and corporate organisations. required by their customers. Of course, the
out. If it’s due soon, or if it’s already run management of multiple suppliers leads to
out and you’ve been rolled onto an So, how do NGNs and Ethernet fit together? complex decision making algorithms, multiple
unnecessarily high tariff, take action now. The answer is to exploit the existing capabilities quotes and large amounts of management
2. Trawl through the price comparison
of the network. For example, to supply ADSL resource just to ensure that the most
sites, or contact one of the excellent free
the network must get very close to the end appropriate vendor has been selected for
service providers such as Pink Business
customer via its Points of Presence (POPs) as the end-customer. Introducing a supplier’s
Electricity, that will find the best deals for
ADSL can only be supplied from the same NGN that offers a mixed service platform
you to see how much you can save.
serving exchange and is not tolerant of long allows a partner to undertake a one-stop-
3. Change supplier! It’s really easy
line lengths. To some extent the same is true of shop approach to supplier management.
and doesn’t take as much time as
Ethernet, which also has distance constraints This allows partners to deliver lower-end
your current supplier will tell you.
that impact on delivery and costs. If an end DSL services to smaller business units and
customer is more than 25km away, Ethernet homeworkers while supplying larger businesses
4. Invest the savings in growing your business.
cannot be provided. Additionally, the closer with high end Ethernet services within one
the end customer is to a POP the cheaper consolidated and consistent service wrap.
For a painless, easy to save money, hassle the connection. Therefore the greater the
free solution visit Go PowerSave on Conjungo number and density of POPs that a supplier In the near future we will see partners reduce
http://www.conjungo.com/goservices/ has, the lesser the risk of having a customer service costs and create time savings by
powersave and find out the easy way to cut who is out of range and the scope for reduced moving away from legacy carriers to NGN
utility costs for your business. circuit costs is enhanced. In fact, if the end suppliers with mixed service and product
n
customer is within the same exchange area as capabilities. Watch this space.
n
UK Telco 100 club is the fastest Partners receive a 220% t: 0844 77 00 765
growing dealer program. growth bonus with no targets. e:
info@uk-telco.co.uk
48 COMMS DEALER SEPTEMBER 2009
www.comms-dealer.com
p48 PG Conjungo-Opal.indd 1 27/8/09 4:30:38 pm
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