BUSINESS INTERVIEW
www.comms-dealer.com
INDUSTRY TO CALL TI
WLR3 is a significantly enhanced
product compared to WLR2, and
the mandated time in which it
must be adopted, plus its unique
regulatory background, makes
it a product that no WLR reseller
can afford to ignore, according
to Wail Sabbagh, Managing
Director at Strategic Imperatives.
yet to make the move, need to be co-ordinated,
and beyond that there access method savvy and
is an even bigger task in will work hard to put in
migrating existing BT Retail place internal processes
and WLR2 lines over to and platforms to support
WLR3,” he stated. “The key the proliferation of access
challenge over the next products and services
12 months is the smooth from multiple suppliers,”
migration of WLR2 lines to he commented.
Wail Sabbagh WLR3. The full portfolio of
WLR products (PSTN, ISDN2 In the short term, Strategic
A
common WLR3 solution provider how different solutions & ISDN30) has only recently Imperatives’ top priority is
misunderstanding (or TPI in Openreach compare. But equally as become available and to ensure that its customers
within the terminology) has their important they must look many of those consuming transition their base to
industry is that own recipe on how these at the TPIs themselves, the product are only now WLR3 smoothly and without
Openreach has delivered ingredients are combined, their commitment to looking at full migration any interruption to service.
WLR3 as an incremental and each will offer a supporting the product in their base across to WLR3.” “We anticipate managing
upgrade to WLR2, and different interpretation the future, quality of their the transition of over 2.5
that all resellers, including of WLR3. This means support – especially if they Moving forward, resellers million lines over the next
BT Retail, will enjoy true that rather than merely will support Openreach will need to supply a mix few months and we have
functional equivalence aiming for equivalence rather than just platform of WLR, LLU and VoNGA been busy putting in place
once they adopt the with BT Retail, WLR3 is an issues, what SLAs do services that are based the required resources,
product. However, that’s opportunity to gain a real they offer and their track on location and suitability processes and tools to
not the case, according competitive advantage record. If possible try and to meet their customers’ make sure this is successful,”
to Sabbagh. WLR3 simply provided the reseller speak to other resellers requirements while keeping said Sabbagh. “Longer
provides a level playing selects the right solution.” who have made the costs to a minimum. term, our strategy is to build
field to comms providers, switch. Happy users speak This means that the TPI on our position as a major
or more accurately it It is imperative that much louder than savvy market will need to evolve WLR3 solution provider
provides the foundation resellers invest the time salesmen,” he added. to provide integrated to offer resellers a one-
for equivalence of to investigate which provisioning tools for these stop-shop for provisioning
opportunity within the solution best meets their WLR3 is rapidly becoming products, says Sabbagh. products – NGN, NGA, CPS
industry, he believes. “What requirements. Moving to a mainstream product The unknown quantity and broadband among
Openreach has delivered WLR3 is a major decision and with organisations is how the improved others – across multiple
is an extensive library of for resellers as the wrong like The Carphone broadband speeds of suppliers and network
low level functionality, or choice may have a Warehouse, Gamma and NGA (Next Generation operators. We also see a
ingredients, which require potentially catastrophic Daisy already live on the Access) will stimulate the significant opportunity in
significant investment impact on their business, platform the early adopter use of hosted IP further the value add market for
to tie up together into according to Sabbagh. “A phase is ‘certainly over’, and indeed other SaaS services that complement
a usable solution,” holistic view must be taken. observes Sabbagh. “There products, he noted. “The our core offering and
Sabbagh said. “Each Resellers need to consider are still many providers reseller of the future will we have a number
Wholesale solutions designed for you...
Call: 0800 021 4432
email: wholesale@chesstelecom.com
22 COMMS DEALER SEPTEMBER 2009 www.comms-dealer.com
22-23 SIonWLR3.indd 1 28/8/09 14:17:52
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56