NEWS
www.comms-dealer.com
CTI Group refocuses VoiceFlex hits
strategy on channel key milestone
CTI Group has revamped its chan- ket. Our Proteus and SmartRecord VOIP and SIP trunking special-
nel strategy and embarked on a products not only offer SME cus- ist VoiceFlex is celebrating a sales
fresh hunt for VARs to resell the tomers useful applications, but also milestone having notched up in
Proteus and SmartRecord SME give those in the channel a good July its 10,000th order.
product ranges, offering upwards excuse to revisit existing clients Sales and Marketing Director at
of 35% margins. with a product that is simple for VoiceFlex, Paul Taylor, stated that
The firm is aiming to sign at engineers to install. the milestone was reached because
least 50 more resellers in the com- “The complementary solutions of strong growth figures during
ing quarter as it moves to a 100% deliver instant ROI – essential in the last 12 months, with SIP sales
reseller distribution model for its today’s market – and provide the in July 09 almost double the sales
SME solutions. necessary backup for any issues on gained during July last year.
CTI Group is also urging part- telephony lines, also an essential The flexibility SIP offers for
ners to sign up to its Business requirement in the blame culture number porting when businesses
Growth Plan, guaranteeing extra now emerging in the UK. move premises was particularly
discounts, marketing support and
Andy Wilson
“The new Business Growth popular, he says, increasing 842%
Paul Taylor
additional aid. With this offering, mented: “The SME market leaves Plan will further assist VARs in for the same month year-on-year.
the company has a further aim to most space for competition and their telephony knowledge base, Taylor commented: “Sales have Taylor explained that much of
increase numbers by threefold over gives resellers the largest scope to as we will provide additional engi- been steadily increasing over the the growth was down to attracting
the next 18 months. create substantial margins, hence neering and sales training to help last year thanks to confidence from new partners from both traditional
Andy Wilson, VP Sales and our move towards a 100% channel partners develop and further grow the channel that SIP is now a voice and data backgrounds, while
Marketing at CTI Group, com- model for this section of our mar- their businesses.” viable alternative to ISDN, and the sales from existing channels had
number of applications which can flattened off over the period.
Best Avaya sales for Nimans
be built on top of the SIP protocol “I think the next 12 months
compared to ISDN.” will be as good,” he commented.
The widespread availability of “We’re seeing strong customer
NIMANS has notched-up record working across all ends of the mar- the mid market/enterprise sector, new DSL technologies has helped growth and are about to launch a
monthly Avaya sales, and the dis- ket, from small customers to the where potentially bigger and more to build confidence in SIP prod- range of new products including
tributor is forecasting a sharper larger enterprises.” lucrative contracts can be secured. ucts. Taylor says that Annex M, call recording in the cloud. I see
hike in sales having gained full Nimans also reported ‘strong Linnett added: “This pro- which increases the upload band- no reason why we shouldn’t double
access to the vendor’s complete interest’ in a dedicated enterprise gramme is designed to take the width critical for voice quality, our number of orders again in the
product portfolio. partner programme for ambitious pain out of gaining accreditation. has proved especially popular with next 12 months.”
Nimans’ Avaya Business Avaya resellers, to propel them There is dedicated account devel- end users. “Wherever possible I’ll
Got a news story or
Manager, Sarah Linnett, comment- from the SMB arena into a bigger opment management available but always recommend the Annex M
want to feature in
ed: “Full access enhances our chan- market space. The new initiative is resellers will need to demonstrate product,” he explained. “You get
Comms Dealer? email:
nel proposition and creates many based on a step-by-step blueprint the ability, desire and resource to more lines, better reliability and it’s
sgilroy@bpl-business.com
new sales opportunities for resellers to enable resellers to move into move-up with our support.” still a lot cheaper than ISDN.”
COLT puts spotlight on � rst ever
Community Platinum partners
COLT has named its first committed to continue work-
Platinum partners within the ing with them and all our COLT
COLT Community partner pro- Community partners to deliver the
gramme – BIS and Redwood tools and initiatives to support our
Telecommunications. mutually profitable growth.”
Platinum is the highest tier David Pyemont, Chairman of
within COLT Community, a pro- BIS, said: “We are always delighted
gramme that offers a range of ben- when our vendors recognise that
UNIWORLD Communications entertained its Channel Partners in efits to COLT partners, based on BIS does go the extra mile to
style with a number of boating events during the world famous Cowes
their accreditation as a Platinum, ensure customer satisfaction.”
Week. Uniworld used its South Coast location to entertain Channel
Premium or Select partner. Charles Whelpton, head of
Partners with a yacht day and a power boat day. The company also
As partners progress they
Andy Horn
Redwood’s Connectivity Division,
took a number of staff out on a RIB day during Cowes Week to
thank the teams for their hard work in 2009. Matthew Lambert, Sales
become eligible for an increased Andy Horn, head of COLT’s stated: “Developing our business
and Marketing Director, Uniworld, said: “Our location just a few
number of benefits, including the SME division in the UK, com- with COLT is a primary strat-
miles from the Isle of Wight presented us with a great opportunity Executive Sponsorship Programme mented: “Both organisations have egy for Redwood. And achieving
to thank our Channel Partners for their commitment and partnership
that provides Platinum partners proven their expertise and excel- Platinum accreditation reflects the
with us throughout 2009. A great time was had by all during the
with direct support from COLT’s lence in the delivery of COLT hard work put in by the teams to
days and we will be looking to repeat the events next year.”
senior management team. products and services. We are add value for our customers.”
12 COMMS DEALER SEPTEMBER 2009 www.comms-dealer.com
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