SPECIAL REPORT
www.comms-dealer.com
O-bit offers growth pledge
partners to typically achieve
Voice and data network solutions provider
the final 300 per cent growth
O-bit Telecom has rolled out a new reseller
milestone in about two years.
partnership network, called O-bit Local Business
“The Local Business partnership
(OLB), with a pledge to help resellers triple
scheme has been designed to
keep the reseller in control of
their business turnover in just two years.
the investment at every stage,”
explains Breith. “It’s also designed
to be flexible – no two resellers are
the same, and variable factors that
O
-bit’s new reseller Breith, CEO. “It gives them the can affect the ability of different
partnership network (OLB) opportunity to enjoy the benefits of businesses to realise growth are
boasts an enhanced sales being part of a bigger network.” taken into account. We want
and marketing function, with new to set realistic targets for each
business leads generated by O- Examples of this include being partner, which will encourage them
bit Telecom extending its market able to offer OLB partners a to be successful without putting
reach. On the product side, OLB residential route to market for undue pressure on their business.
partners are granted a ‘first look’ broadband services with the first For some, reaching the second
on all O-bit Telecom white label line support of O-bit Telecom’s milestone will be far enough.
solutions and services, with 60 days 24/7 customer service centre. “Our Hence the reason for creating
to take to market. Partners also end user customers appreciate three stages to accommodate
benefit from the transparency of the advantages of a local service, a wider range of businesses.”
a ’cost plus’ model, which means but also want the confidence of
they have a clear understanding of sustainability behind the network,” With no risk to the reseller from
the cost and profit margin on each Breith added. “We developed the business partnership and
product and can anticipate when O-bit Local Business with the idea everything to gain, the O-bit Local
costs are likely to go up or down. of meeting this need, but also to Business offering is worth a closer
An exclusive benefit of the partner give independent resellers the look for businesses considering
scheme is use of O-bit’s bespoke chance to have a slice of what their company’s future strategy,
in-house ERP software, Ask Merlin, is ultimately a £36 million pie.” says Breith. “Companies often
which integrates with standard off- talk about forming ‘partnerships’
the-shelf software applications and According to Breith, O-bit Local when actually all they are doing is
helps businesses to grow through a Business partners gain a long- creating a one-sided relationship
visibility of reporting and control. term investment rather than just
Dave Breith
with another business that only one
a one-off cash injection into their party actually ends up getting the
“The O-bit Local Business business, while also ensuring the the option to sell the remainder benefit from. We firmly believe in
partnership is a great scheme for directors and shareholders retain of its shares to O-bit for a re-inventing business partnerships
resellers as it provides a high level full control of their company. profitable margin or to maintain and ensure that we work with
of business independence and Once 300 per cent (three times the status quo. Based on its companies in a truly interactive
growth, while O-bit Telecom shares the initial turnover) growth has research of the reseller market, relationship to the mutual benefit
the associated risk,” stated Dave been achieved, the reseller has O-bit expects its Local Business of both sides.”
n
40 COMMS DEALER SEPTEMBER 2009 www.comms-dealer.com
40 PG o-bit.indd 1 27/8/09 4:11:47 pm
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